Chattanooga Whiskey ยท Retail
A brand on the rise. A website that kept up.
The problem
A growing whiskey brand with a website falling behind.
Chattanooga Whiskey is an award-winning bourbon brand with a growing national presence, and the maker of the only Tennessee High Malt. In 2019 their website was not keeping pace with their momentum or reflecting the quality of the whiskey.
What we found
The story was there. The site wasn't.
The brand already had the story, from the Vote Whiskey campaign that brought distilling back to Chattanooga to a recipe of their own. The site had to tell it well on any device, and the team needed to keep it current without waiting on a developer.
What we built
Then we went and built it.
A responsive website
Built in record time on a fully responsive platform, so the brand story and the whiskey look right on any screen.
Easy editing
A content management system the Chattanooga Whiskey team can use to update the site whenever they need to.
Search visibility
Search engine optimization to help the brand stand out and bring more people to the site.
Ongoing support
Fresh product photography, seasonal updates and every bottle, collection and limited release represented accurately.
The work
What it looked like.
The result
Every release, online
A fast, user-friendly site that tells the Chattanooga Whiskey story, and a partnership that keeps every bottle and limited release current as the brand grows.
More case studies
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
Facebook banned ads for their whole category.
6M+ views and an ADDY-winning viral campaign that led to the national account.
A website that showed rings but not the business behind them.
New service requests and customer entries in their point-of-sale system in a single month, against a typical 200 to 300.