Retail
Retail marketing that drives foot traffic.
Furniture, jewelry, tires, safes and specialty stores. We took Fowler Brothers Co. from 7 figures to 8 with an ADDY-winning rebrand.
What we see most
Good stores. Quiet aisles.
What we do about it
Foot traffic, brand and margin, pulling the same way.
Retail works when every channel tells one story and sends people to one place. We find where the budget is leaking, then run it as one plan.
One brand, one voice.
We make the name, the look and the message the reason people choose you, not the discount.
One monthly campaign.
TV, print, billboard, email, social and web built around the same campaign, so each channel makes the others work harder.
Online that sends people in.
Local SEO, product and service pages and appointment booking that turn online research into store visits.
Reporting tied to sales.
Tracking from ad to visit to sale, so next month's budget goes where it paid.
Proof
Problems we've solved.
All case studies →
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
Facebook banned ads for their whole category.
6M+ views and an ADDY-winning viral campaign that led to the national account.
A website that showed rings but not the business behind them.
New service requests and customer entries in their point-of-sale system in a single month, against a typical 200 to 300.
A new brewery in a crowded, growing market.
Among the fastest-growing breweries in the US from 2017 to 2019, with a World Beer Cup gold and two Great American Beer Festival medals.
A new flavor in a market overflowing with options.
It sold out in gas stations and grocery stores, and social media filled with requests to bring it to new cities.
A big brand with a limited online presence.
A fully interactive site that tells the Full Throttle story and serves every customer at every location.
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“A year or two ago, when we started with Spectruss, I was seeing between, maybe 2 or 300 new service requests and customer inputs to the POS system every 30 days. Last month, there was 486.”
Blake TerryJeweler, Rick Terry Jewelry Designs
Rick Terry Jewelry Designs case study →
Who we've worked with
Retail companies that taught us something.
Capabilities
What we usually build for retail.
Branding & Positioning
Naming, identity, and voice that make you the obvious choice.
Explore → 02Advertising
Google, Meta, YouTube, LinkedIn, TV, print, and billboard, wherever it pays.
Explore → 03Content Creation
Photo, video, podcast, and social, produced to sell.
Explore → 04Data & Analytics
Tracking and reporting that shows what the money did.
Explore →Questions
Retail marketing, answered.
Furniture and home, jewelry, tires and automotive, safes, outdoor gear and specialty retail, among others. Fowler Brothers Co., Liberty Safe and Rick Terry Jewelry Designs are a few of them.
Yes. TV, print, direct mail and billboard still move retail customers, and we produce and place them alongside digital. Fowler Brothers Co. runs TV, print, email, social and web through us as one monthly campaign.
When Facebook banned firearm-related advertising, we made Randy, the Safe Guy, a humorous video that reached the front page of Reddit. It passed 6M+ views, won a Silver ADDY and led to the national account.
We connect ad and web data to calls, bookings and point-of-sale numbers where your systems allow it, so you can see what drove visits and sales.
With a 15-minute call. If there is a fit, the Deep Dive shows where your budget is working and where it is leaking, and you keep the plan whether you hire us or not.