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Rick Terry Jewelry Designs ยท Retail

More than pretty rings. A site that brings them in.

486 in one monthNew service requests and customer entries in their point-of-sale system in a single month, against a typical 200 to 300.
234Average website conversions a month, all sources
Rick Terry Jewelry Designs work by Spectruss

The problem

A website that showed rings but not the business behind them.

Rick Terry Jewelry Designs is a family-owned jeweler in Knoxville, TN. Their site displayed jewelry but hid the custom design and repair services that grow the business, and new customers were not finding them online.

What we found

People research before they commit.

Custom jewelry is a big decision, and people want to learn before they commit. Decades of experience and a family legacy were the reasons to trust them, and the old site told neither story.

IndustryRetail
WhereKnoxville, TN

What we built

Then we went and built it.

01 A redesigned websiteA gallery for their pieces and a clear home for custom design, repairs and every service they offer.
02 Education contentPages on how jewelry is made, gemstone cuts, precious metals and design styles.
03 The family storyThe roots of the family business, told so customers feel connected before they walk in.
04 Easy bookingSimple appointment scheduling and several ways to get in touch.
05 SEO and blogsSearch work and regular new posts that keep them higher in results and top of mind.

The work

What it looked like.

Rick Terry Jewelry Designs work by Spectruss, 1 of 4
Rick Terry Jewelry Designs work by Spectruss, 2 of 4
Rick Terry Jewelry Designs work by Spectruss, 3 of 4
Rick Terry Jewelry Designs work by Spectruss, 4 of 4

The result

486 in one month

New service requests and customer entries in their point-of-sale system in a single month, against a typical 200 to 300.

“We joined with Spectruss over one year ago and our journey together has been unbelievable. We have watched our local listing placement, our web traffic, and conversions all continue growing steadily. The site they built for our store was exactly what we needed and we are extremely pleased. Sam and his team have worked very hard for our store and we highly recommend them!”
Blake TerryJeweler, Rick Terry Jewelry Designs

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