Skip to content

E-commerce

E-commerce marketing that clears a profit.

Direct-to-consumer, wholesale and B2B stores. Royal Highnies grew consumer sales 25% before its new store even launched. We build the store, the content and the funnel, then watch what every order costs.

Royal Highnies, a Spectruss e-commerce client

What we see most

Plenty of traffic. Not enough profit.

01 Ad costs that eat the margin.Revenue grows, but a rising cost per order means each sale makes less than the one before it.
02 One purchase, then gone.Customers buy once and never hear from you again, so every sale has to be bought with ads.
03 A store that fights the back office.Inventory, pricing and orders live in separate systems, and someone fixes them by hand every week.
04 Product pages that do not sell.Thin photos and copy leave shoppers with questions, and they leave for a store that answered them.
05 Numbers nobody trusts.The ad platform, the store and the bank each report a different number, so budget decisions are guesses.

What we do about it

Funnels engineered to make money.

We look at margin, not just revenue: what each order costs to win and what each customer is worth over time. Then we build around that.

1

A store built to convert.

Custom e-commerce, mobile first, connected to your inventory and ERP systems so the store and the back office agree.

2

Content that sells the product.

Product and lifestyle photography, video and copy that answer the questions shoppers ask before they buy.

3

Ads held to a profit target.

Google, Meta and YouTube campaigns measured on cost per order and margin, not clicks.

4

The second and third order.

Email, retargeting and offers that turn first-time buyers into repeat customers.

Proof

Problems we've solved.

All case studies →
“Highly recommended only if you like making money and growing your business. If that’s you, you should call the stellar crew at Spectruss.”
Booper YatesCo-Founder & Co-Owner, Royal Highnies Royal Highnies case study →
“Sam is great to work with! He is extremely talented and knowledgeable. It is very apparent that he enjoys what he does. I used Spectruss to update my website and launch an ecommerce site.”
Kim HobsonOwner, Alice Blue / Hanover Blue

Who we've worked with

E-commerce companies that taught us something.

  • Royal Highnies
  • TruMedical Solutions
  • Genuine Scooter Company
  • WeddingSuits.com

Questions

E-commerce marketing, answered.

We build custom WooCommerce stores and work with the platform you already have when it makes sense. For TruMedical Solutions we built a WooCommerce store that syncs with NetSuite.

Yes. Royal Highnies sells luxury loungewear to individual customers and to wholesale boutiques, and we built its e-commerce site, photography and pop-up store campaigns.

From your margins. We work out what you can afford to pay for an order and for a customer, then set budgets and targets so growth stays profitable.

Yes. We shoot product and lifestyle photography and video ourselves, built for product pages, ads and social.

With a 15-minute call. If there is a fit, the Deep Dive shows what your orders really cost and where profit is leaking, and you keep the plan whether you hire us or not.

So, what's the problem?

Fifteen minutes. No pitch deck. Just a straight conversation about what's broken and whether we're the right people to fix it.