Skip to content

Content Creation

Content creation, produced to sell.

Photo, video, podcast, and social, shot at your business with your people. Not stock, not templates, and not content for the sake of posting.

The DERM Expert video podcast produced by Spectruss

We've been producing content that sells since 2012. A video we made for Liberty Safe in 2018 hit the front page of Reddit and passed 6M views.

The problems it solves

Plenty of posts. No one buying.

01 Stock photos everywhere.Your site and ads look like every competitor's because none of it was shot at your business.
02 Content with no job.Posts go out on schedule, but nobody can say which ones brought in a customer.
03 Ads running on tired creative.The same three images have carried your campaigns for a year, and the results show it.
04 A podcast idea stuck in a notes app.You know you have something to say, but recording, editing, and publishing never makes the calendar.
05 Five vendors, five looks.The photographer, the video crew, and the social person never talk, so nothing looks like one brand.

How we work it

How we make content that works.

We start with what the content has to sell and where it will run. Then we plan the shoot around that, so one day on location feeds the website, the ads, and social for weeks.

1

Plan to the campaign.

Every shoot starts with a shot list tied to the ads, pages, and posts it has to fill.

2

Shoot on location.

We come to your business weekly, bi-weekly, or monthly and capture real work and real people.

3

Cut for every channel.

One shoot becomes short-form ads, reels, product images, email assets, and web video, each sized for where it runs.

4

Watch what sells.

We track which pieces drive calls and sales, and shoot more of what works.

What's included

Strategy first. Then the work.

  • Brand and lifestyle photography
  • Product photography for e-commerce and ads
  • Commercial and TV spot production
  • Short-form video ads
  • Reels, shorts, and stories
  • Drone video
  • Team headshots
  • Podcast strategy, recording, and editing
  • Show notes, clips, and transcripts
  • Social media management and posting

Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.

The work

See it for yourself.

Fowler Brothers Co. social reels
Randy, the Safe Guy for Liberty Safe
A monthly Fowler Brothers Co. TV spot

Proof

Problems we've solved.

All case studies →
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio Fowler Brothers Co. case study →
“Highly recommended only if you like making money and growing your business. If that’s you, you should call the stellar crew at Spectruss.”
Booper YatesCo-Founder & Co-Owner, Royal Highnies Royal Highnies case study →

Questions

Content Creation, answered.

Photography, video, podcast production, and social media management. We plan, shoot, edit, and publish, or hand you the finished files.

Yes. We come to your business on a weekly, bi-weekly, or monthly schedule and capture real content from your actual operation.

Yes. We handle strategy, recording, editing, distribution, show notes, and clips. We run our own show, the Spectruss Speakeasy, the same way.

Simple video projects can take a few days. Larger shoots and full commercials take longer, and we set the timeline before we start.

Yes. We plan every shoot so the footage and photos can be formatted for the website, social, email, and paid campaigns.

So, what's the problem?

Fifteen minutes. No pitch deck. Just a straight conversation about what's broken and whether we're the right people to fix it.