Fowler Brothers Co. Home & Patio ยท Retail
Two brands. One name, 8 figures.
The problem
Two brands splitting one business.
The family business, more than 140 years old, ran as two stores, The Furniture Shoppe and The Patio Shop. Five generations of the same family, since 1885. Two brands meant double the marketing, advertising, website and social media work, spread across multiple agencies chasing one goal.
What we found
The heritage was the brand.
The family heritage was the strongest thing they had, and two names were hiding it. One name that honored the founders, with one partner running every channel, would do more than two brands pulling in different directions.
What we built
Then we went and built it.
The work
What it looked like.
The work on screen
See it for yourself.
The result
7 to 8 figures
An ADDY-winning rebrand and monthly campaigns averaging 11,000 conversions a month, bringing in shoppers from as far as Nashville and Atlanta.
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one. Efficiency is really important to me as well as quality. Spectruss upped our quality, upped our look, upped our game over all in general. So it's been a great asset for us to move over to Spectruss.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
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