Refined Looks Plastic Surgery + Spa ยท Healthcare
Three names. One brand, five locations.
The problem
Three brands, one location, and no structure to grow.
In 2019 The Plastic Surgery Group launched Refined Aesthetic Studio, a non-surgical branch, with a website at RefinedLooks.com. The expansion made sense, but patients now faced three names and could not see the full range of what the practice offered.
What we found
Demand was there. The names were in the way.
Patients needed one name they recognized and a clear path to the right care, surgical or not, before the practice could grow.
What we built
Then we went and built it.
One brand
Everything unified under RefinedLooks, with two clear lines: RefinedLooks Plastic Surgery and RefinedLooks Spa.
Logo and website
A new identity drawn from the textures and colors of their Chattanooga office, and one site for surgery and spa.
Patient education
Content organized to help patients make confident decisions about surgical and non-surgical treatments.
Monthly campaigns
Social, print, email, digital and print billboards, branded photo shoots and educational videos with surgeons and aestheticians.
The work
What it looked like.
The result
1 location to 5
In 3 years, with new locations in Dalton, GA, Scottsboro, AL, Cleveland, TN and a second in Chattanooga.
“As the CEO of Refined Looks, I can say that we have had a great experience with Spectruss over the years. Spectruss has allowed us to scale exponentially and we have been highly impressed and grateful.”
More case studies
A website that did not reflect the practice.
A podcast, a new site and monthly content that make the practice a trusted voice in dermatology.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.