The DERM Center ยท Healthcare
A new look. A new voice.
The problem
A website that did not reflect the practice.
The DERM Center is a dermatology practice in Chattanooga, TN. Their website did not reflect the practice or help them rank in search, and they wanted one partner to manage their entire digital presence.
What we found
The expert was already in the building.
Patients research skin concerns long before they book. Founder Emily Brewer, DCNP, already had the answers they were searching for, and her expertise deserved a bigger stage than a service page.
What we built
Then we went and built it.
A new website
Engaging, easy to use and optimized for their full range of dermatology services, and maintained since launch.
SEO content
Monthly blog articles on high-value search terms that educate patients and lift rankings.
The DERM Expert podcast
Branding, recording, editing and distribution for a patient-focused show hosted by Emily Brewer.
Social clips
Custom clips and branded assets cut from every episode.
The work
What it looked like.
The result
The DERM Expert
A podcast, a new site and monthly content that make the practice a trusted voice in dermatology.
More case studies
Three brands, one location, and no structure to grow.
In 3 years, after a rebrand and restructure of all 3 brands.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.