Conversant Group ยท Technology
A bold identity. For a bulletproof business.
The problem
A brand that no longer matched the expertise.
Conversant Group is a Chattanooga IT infrastructure and security consulting firm that has served clients around the world since 2009. Their reputation and services had grown past their visual identity.
What we found
Trust comes before the first call.
Buyers in IT security need to trust a partner before they talk to one. The brand had to show deep technical knowledge and leadership in cybersecurity everywhere a client meets them, from the office to the trade show floor.
What we built
Then we went and built it.
A new logo
Built after learning every part of the business, to represent the complex pieces of IT infrastructure.
Office signage
We worked with the architects of their new office to carry the brand and colors through the space.
Trade shows and swag
Booth setup and branded items for the shows that drive their visibility.
A new website
Phase two: a site that explains IT infrastructure and security clearly for B2B buyers.
The work
What it looked like.
The result
One brand, office to website
A cohesive identity that builds trust and sets them apart in a competitive global market.
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In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.