Chattanooga's Waterproofing and
Our challenge was to improve Basement and Crawlspace Solutions’ long-term SEO rankings while also generating quick leads to stay ahead of competitors. Our objectives encompassed of two key phases. Foist, design and build a brand new online presence with a new website to effectively showcase their services and capabilities. Second, implement new SEO strategies to attract fresh leads and optimize conversion rates.
Our process began with a thorough website redesign for Basement and Crawlspace Solutions. This redesign enabled us to restructure existing and brand new content to effectively provide in-depth information for each service area they provide. The beautiful new website showcased Basement and Crawlspace Solutions’ wide range of capabilities to serve as and informative and educational tool for potential customers. In addition, we also integrated new SEO strategies with all the new content that will allow Basement and Crawlspace Solutions to rank higher in search results.
Our digital marketing team designed a comprehensive strategy to meet these distinct yet interrelated goals. For the long-term, we meticulously addressed their SEO needs. We conducted an SEO audit, optimizing website content and structure to enhance organic search visibility.
A dedicated link-building campaign increased their domain authority, while on-page SEO refinements improved user experience and search engine rankings.
We also implemented a short-term lead generation strategy through Google PPC ads and Google My Business Optimization. Leveraging Google Ads, we crafted highly targeted campaigns, selecting the right keywords, and optimizing ad copies and landing pages for maximum conversions. These campaigns resulted in a 317% increase in overall conversions in just six months. Through much time and diligent adjustments, we lowered their cost per conversion by an impressive 58%.