digital advertising

On average, paid advertising returns $2 for every $1 spent. Can your business afford to ignore such a profitable channel?

The cornerstone of every good marketing campaign is going to where your customers are (Google, Facebook, Instagram and YouTube), enticing them with a great offer and driving them to your online or physical store.

we’ve done digital advertising for these brands.

we’d love for yours to go here too.

Customers have too many options

We can not just build something and expect customers to find us.

There are too many options. Too many websites. Too much competition.

The onus is on us as smart business owners and savvy marketers to go out, find where our customers are spending their time and put an offer in front of them that they cannot resist.

Finding customers before they find you (or find the competition).

This is the magic of digital advertising.

why is it important?

Every business needs more sales.
More customers. More leads. More traffic.

The very nature of business is that we need a steady stream of people buying what we’re selling.

Digital advertising allows us to turn the world into our customers, ensuring an endless supply of new customers as long as our campaigns are done well.

– targeted to the right audience
– budgeted to outperform the competition without spending foolishly
– the ads are interesting, compelling and add value
– are placed on the right platform

how we’ll work together

Discovery & Research- All of our projects start with a client discovery and research to identify goals and establish a strategy for the project.

Design – After we establish our strategy, our team begins designing the look of your new website in Photoshop so we can easily make changes.

Programming – Once the design has been finalized, our programmers begin developing your responsive website for all screen sizes.

Review – Your site will be developed in a staging environment so we can test and review your new site before we go live.

Launch – After thorough testing, it’s time to launch your new site and begin driving traffic with digital marketing.

client success

“Spectruss will take your brand and elevate it to the next level You will not be disappointed.”

DR. LINDSAY STURM

Owner
Triple Board Certified Cosmetic Surgeon
Sturm Cosmetic Surgery

“Spectruss upped our quality, upped our look, and upped our game overall in general.”

CARTER FOWLER

President | Owner
Fowler Brother’s Company Home & Patio

“Spectruss is a creative crew, it’s a fun crew, it’s a crew that got the culture of what we are after and I can’t recommend them highly enough.”

ANDY JOHNS

Festival Director
Lookout Wild Film Festival

pricing

Pricing for digital advertising is based both on the agency's work and the ad buy itself. While the ad buy is dependent on the platform, audience and size of the campaign, we have sample pricing below for designing, setting up and managing your campaigns.
DIGITAL ADVERTISING
starting at $1,000
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Linkedln Ads
  • YouTube Ads
Spectruss offers payment plans and financing options

Sharing the full story of your digital advertising

At Spectruss, we believe in transparency.

With this in mind, we provide clear reporting and detailed analytics reporting for all of our digital advertising campaigns.

You’ll see exactly what was spent, where, and with what ROI. No hiding. No, “trust us, it’s working.”

We use hard numbers and data from the ad platforms to tell the story of our campaigns.

Book a time to discuss
Spectruss as your digital advertising agency today

faqs

Q. How quickly can these campaigns be set up?

A. We can have a campaign up and running inside of one week.

Q. How little or how much can I spend?

A. It's generally not worth it to run an ad set on less than $10/day, and the ceiling is nearly unlimited. However, depending again on your product or service and the level of competition, most of our campaigns run in the hundreds of dollars a day range.

Q. Can you buy ads on any platform?

A. If a platform runs ads, we can manage an ad buy there.

Q. What if something isn't working?

A. One of the keys to running great campaigns is constantly testing and modifying the ads based on the results of those tests. With digital ads, we know what's working and what isn't. So we double down on what works and delete what isn't.

Q. What am I allowed to advertise?

A. Most anything. The only rules vary to some degree depending on where you want to run your ads, and not all ads will be shown to people under the age of 18. A good rule of thumb is that if your product or service is dangerous, inappropriate or offensive, the major networks won't run ads for it.

Q. I've heard about privacy issues, are digital ads still effective?

A. There has been a change in how ads can be targeted based on Apple's new changes to privacy on their platform. But ads are still a great way to drive a return to your business.

If you’d like to discuss digital ads in more detail or have questions, we’re here to help. Tap or click the I want more information button to drop us a line.

I WANT MORE INFORMATION

ten digital advertising terms you need to know

CPC (Cost-per-Click)

Cost per click (CPC) is an online advertising revenue model in which websites charge advertisers based on the number of times visitors click on a display ad attached to their sites.
1

CTR (Click-through Rate)

The click-through rate (CTR) in online advertising is the percentage of people who view a web page and then click on a specific advertisement that appears on that page. Click-through rates assess how effective an advertisement was in capturing users' attention.
2

Ad Impression

The number of times an ad is served, regardless of whether the user sees or interacts with the ad in any way.
3

Attribution Model

When multiple touchpoints are involved, an attribution model is a set of rules or guidelines establishing the terms a promotional source gets credit for a sale.
4

Native Marketing

A type of online advertising takes on the appearance and functionality of the platform on which it appears. Its goal is to make advertisements feel less like advertisements and more like a part of the conversation. It is usually a piece of sponsored content that is relevant to the consumer experience, isn't intrusive, and looks and feels like it belongs in the same editorial environment.
5

Cost-per-lead (CPL)

The cost of acquiring a lead for your organization. This has a significant impact on CAC (customer acquisition cost) and is a metric marketers should pay close attention to.
6

Cost of Customer Acquisition (CAC)

Your total cost of sales and marketing. To calculate CAC for a specific period (month, quarter, or year), follow these steps: - Total the program, or advertising spend plus salaries, commissions, bonuses, and overhead. - Divide the total number of new customers in that period by two.
7

Conversion Rates Optimization (CRO)

The process of increasing your site's conversion rate through design techniques, fundamental optimization principles, and testing. It entails giving your website visi- tors an experience that will convert them into customers. CRO is most commonly used to optimize web pages or landing pages, but it can also optimize social me- dia, CTAs, and other aspects of your marketing.
8

Lookalike Audiences

This is a method of targeting customers similar to those you already have, by up- loading email lists to your Facebook ad campaign. Facebook will then search for new matching users to target.
9

Pixel

A piece of code placed on your website to track visitors. It collects analytics and data on your customers and their interactions with your website. Because the pixel on your site tracks every visitor, you can use this information to target them in future Facebook ads.
10

work
with Spectruss

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