Spectruss
 03. 

Web Design

Attract, Convert, Repeat

Our in-house web design and development team has established a host of effective measurable services to facilitate the growth of B2B and B2C companies. Whether you’re in need of a simple WordPress website, or a more complex e-commerce website, our 10 years of experience in custom web development will execute a website that is designed to perform and convert in today’s highly competitive marketplace. Our sites are fully responsive, optimized for search engines, and built on modern content management systems, that allows you to easily make changes accordingly.

03.1

Responsive Web Design

When working on the architecture of your site’s page, our developers focus on the user experience when they are accessing it from different devices. After finishing the first prototype, we use Chrome's developer tools to allow your website to adapt and provide an optimal experience on any device it’s being viewed from. Our responsive process involves ongoing usability testing and iterative development for a seamless experience on a desktop computer, laptop, tablet, or smartphone. After finishing an entire website, we enter the process a second time on every single page and test each page in Firefox, Edge, and Safari, and make styling changes accordingly.

03.2

Search Engine Optimization

SEO (Search Engine Optimization) is built into every site we execute. During the development process, our talented SEO experts will maximize your brand’s exposure with the latest SEO trends like optimized speed, mobile-friendly, etc. We implement SEO through WordPress and offer the ability to fully customize how each page on our websites shows up in search results from all search engines, Google, Bing etc.

03.3

CRM Integration

The CRM practice ensures every interaction is highly personalized and relevant. Our primary implementation of CRM uses Hubspot to manage tracking codes which collect qualitative and quantitative data from our clients' websites. One frequent example would be having a contact form redirect to a "Thank You" page on successful submission. We may run a tracking code for that page through Hubspot to collect data from form submissions to aid in future marketing decisions.

03.4

Google Analytics

As a Certified Google Partner, we apply Google Analytics to track how visitors act and what they do, as well as why they make specific choices and what kept them on your site. In doing so, we identify true user behaviors and attitudes, met and unmet needs, and formulate a clear understanding of brand opportunities.

Search Engine Optimization
CRM Integration
Google Analytics