Categories
Business Digital Marketing Marketing

How to win business in a recession

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to win business in a recession.

 

One of the first things our minds shift to in a pre or post recession economy is cutting extra costs. That could be from things like overhead, small business expenses that add up and even marketing costs. 

 

The thought process makes sense. You see a decline in sales and revenue so you immediately start to cut discretionary expenses like marketing. 

 

What’s interesting though is that research shows that marketers who cut their media spend risk losing up to 15% of their business. McGraw Hill did a study of companies during previous recessions and found that companies who continue to advertise during a 2 year recession saw 256% higher sales than their counterparts who saw virtually 0% growth. 

 

Why is that? Because your competitors aren’t cutting marketing and advertising costs so they get your business. 

 

It’s easy to think in the short term and just start cutting costs that you might consider to be luxury, but the reality is 55% of advertising is digital. And the ROI for email marketing alone is $36 returned for every $1 spent. 

 

These are numbers you want to capitalize on! How can you do that? Great question! 

 

The only way to get through a recession and prosper is to invest in your brand and your relationships with your customers. Why? Because if you don’t, it will undermine your growth. 

 

More than 60% of brands that increased their media spend during the last recession saw ROI improvements! 

 

Why? Because you’re keeping your brand at the forefront of your consumers’ minds, setting you up for success when the economy rebounds. The worst thing you could do is fall off the face of the earth to your consumers, then when the time comes for them to invest in your industry again, they’ve chosen to go with someone else who invested in their marketing during the lonely months. 

 

So, have we shown you the importance yet of why you want to keep that marketing budget in tact? 

 

Spectruss offers 8 different services that you can invest in on an a la carte basis to fit your specific needs. Let’s say, for example, you have a killer website, but you really need help with google ads, social media ads and daily management of those things. We can help!

 

Or maybe you have a great digital marketing employee, but they don’t know how to build a website that will increase your business. We can help with that too! You can have a custom website built and live in as little as 4 weeks. 

 

We want to make sure that you not only survive during a recession, but thrive. Contact us to get your marketing and advertising plan started today!

 

Sources: 

https://www.marketingdive.com/news/marketers-increase-media-spend-recession-gain-ROI/628712/

https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics

https://www.wearemiq.com/blog/advertising-during-a-recession/ 

Categories
Business Design Digital Marketing eCommerce Marketing

Why Do I Need Digital Advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really know where to start. Hopefully by the end of this, you’ll understand why Digital Advertising is vital to your business.  

Digital advertising is a way to get your message out across multiple different digital platforms where your consumers spend most of their time. Some platforms that digital advertising are most effective on are Youtube, Instagram, Facebook, Twitter and Google. Did you know that there are almost 3 billion users on Facebook? That’s more than a third of the world so that’s a great place to start digital advertising. 

What is digital advertising? 

In its simplest form, it’s creating a campaign (or ad) on one of the platforms mentioned above highlighting your product or service to potential customers with the goal being to entice them to buy your product or visit your website to learn more. 

A way to make that the most effective it can be is to put money behind those ads while targeting your specific audience. The truth is we live in a world where the market is oversaturated with messaging. So, with that in mind, we want to make sure your message gets out to the right audience so that the money you spend is actually providing results. 

The magic of digital marketing is finding your customer before they find you.

Why is it important? 

The nature of business is that you need a steady stream of customers coming in to keep your business alive and thriving. That means you need more sales, more website traffic, more leads, more brand awareness, more digital presence. 

Digital advertising is a fun and creative way to get that stream of customers coming in. It’s like you’re leaving a breadcrumb for them everytime they see an ad and each breadcrumb will ultimately lead them to make a purchase. 

It’s important to craft the perfect ad buy strategy when thinking about your business. This is where Spectruss comes in. 

How can Spectruss help? 

Glad you asked! We’ve done digital marketing for some amazing brands including: Royal Highnies, Tennessee Valley Federal Credit Union, Brewski, the Chattanooga Choo Choo, RefinedLooks Plastic Surgery & Spa and Liberty Safe. 

The Mount Everest of goals when it comes to digital advertising is having a viral hit. Well, with Liberty Safe, we climbed the proverbial Mount Everest. In 2016 they approached Spectruss with a problem – Facebook announced they were banning all advertisements that included firearms. For Liberty Safe, a national gun safe company, this presented a challenge for ad buys. 

We had to think fast. Working around the parameters was a challenge, but we creatively censored a way to bypass Facebook’s ban resulting in a massive viral hit with over 6 million global views. The numbers on this ad were: 6+ million views, 35k+ shares, 10k+ engagements. 

We bring a lot of expertise to this area and we believe digital advertising can be the catalyst for your business to soar. 

How do I get started? 

The first step is a Zoom discovery session where we will go over your goals and start laying out a strategy for your ad buys. We’ll talk about budget, design, messaging, timing, correct platforms to use, and more. After we design your ads and you approve them, we can get the ads running inside of one week! 

What will this cost me? 

Well for starters, for every $1 spent on paid advertising $2 is returned. This is crucial for your business with that kind of ROI (return on investment). The pricing will vary based on the agency’s work and the ad buy itself. 

The ad buy depends on the campaign itself, what platform is going to be used, the size and audience, etc. An example package starts at $1,000 and can include: Google Ads, Facebook Ads, Instagram Ads, Linkedln Ads and YouTube Ads. We offer payment plans and financing as well. 

Here at Spectruss we believe in transparency. You will always know exactly what was spent, where it was spent and what the ROI was. We provide clear reporting and use hard numbers and data for our digital advertising campaigns. 

So, are you ready to start advertising your business online?

Categories
Design Digital Marketing eCommerce Marketing

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything.

Building a strong online presence builds trust with your consumer. They feel like they get a glimpse into who you are as a company and what you have to offer them. A strong web presence also builds your credibility. There’s nothing more sketchy than wanting to check out a product someone offers before you make a purchase only to find they don’t have a website… or a good website. Did you know that 75% of consumers decide the credibility of a business solely based on their website? Wow! 

BRAND AWARENESS

Having a great website also helps build brand awareness. You want people to know who you are and what you can offer them without you having to spell it out everytime. Everytime they look at your logo, that leaves an imprint on their minds, so it’s imperative that your website is able to back up your brand and help solidify who you are to build consistency across the digital world.

Something else that your website is great for is what we call conversions. In the marketing world, a conversion is the moment that a potential customer takes a desired action previously decided by you. An example would be signing up for a newsletter or making an online purchase. The overall fluidity and design of your website are the most important steps to get conversions. 

This is where Spectruss comes in. Here at Spectruss we believe that first impressions can make or break a business which is why we provide web design as a service for an affordable rate and in a timely manner to ensure all your needs are met. After all, you can’t make a second first impression.

FINANCING YOUR CUSTOM WEBSITE

You can have a new custom website built in as little as 4 weeks AND we offer financing. In a post-covid world, cash flow can be hard to manage so you can choose between a 6 or 12 month plan to pay for your custom website. 

We don’t just build websites that are aesthetically pleasing, we care about the content. We care about giving you a competitive advantage in your industry which is why we strategize with you about what to say, the flow of your website, and how your custom website is going to aid in making your business the most successful it can be. 

Why do I need a custom website?

WHAT HAPPENS NOW 

So, let’s say you’ve recognized the need for our web design service and you’re interested in financing with us, the first step is a Zoom discovery session. In this first call, we’ll chat about what your goals are for the site and establish a strategy that will provide you with results. 

After this, the fun begins! We work with our specialized team to design the look of your website in Photoshop. Once we have your website checking all the design boxes, we give it to our programmers for them to begin making your website compatible for all screen sizes. Since most online traffic comes from mobile devices, it’s important your mobile site offers the same experience as the desktop version. 

So what happens to your website after it goes live? It’s all yours! You have total control of what happens to it. We will show you how to access the site through one of our hosting partners and then from that point we can be as hands on – or off – as you’d like.

If the digital world is still a little overwhelming to you, we offer ongoing support and maintenance packages after your website is live. What does that mean? That means anytime you have an update to the site, we take care of it for you. 

Spectruss boasts 10+ years of expertise in website design and development, so we’d be happy to help you maintain your website. 

LET’S DO THIS

If all this is getting you really excited to build your new site – we totally get it! We recommend scheduling a free consultation with us where we can go over those goals and strategy we talked about earlier, and you’ll also receive a quote

Web design is just one of the 8 services we provide on an a la carte basis, but it’s a great place to start! 

 

Categories
Digital Marketing

Marketing Ideas: Women’s History Month

March is Women’s History Month. As we celebrate the women who have greatly impacted American history, join your business in on the conversation. In this article, we give you some tips and tricks on ways to promote Women’s History Month.

Ideas on how to promote Women’s History Month:

  • Make an Instagram Story asking your followers who their favorite woman in history is
  • Celebrate the woman in your industry who pioneered a way for you with a social media post
  • Create an educational email campaign about which women paved the way for you
  • Have a giveaway for your followers- they must comment on your post with their favorite woman in history
  • Tell interesting stories about women in history on your Instagram stories
  • Promote a fundraiser that supports women in need

We hope the article gives you a good starting point on celebrating Women’s History Month. Do you have any suggestions? We’d love to hear from you! https://spectruss.com/contact/

Read more about Women’s History Month here: https://womenshistorymonth.gov/

Categories
Digital Marketing Marketing

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in the keywords that would better help your future customers to find your image. Improve your reach with search engine images. Let’s get started!

 

Here are a few photo categories that you should consider uploading:

 

 

  • Pictures of your business
People want to see the inside and outside of your building! Don’t forget the parking area. 

 

  • Your staff
Mix in a few smiling faces of your staff. Show that you are friendly and welcoming!

 

  • Your business logo
Someone could have seen a vehicle or billboard with your logo. If they are searching for you, this will be an easy way to prove who you are!

 

  • Your products or services
Products: Show them what you sell! Many times when people are shopping, they will simply search for the item on Google. If you sell gym equipment, upload a photo of a basketball goal with the EXACT title of gym goal. 

 

Example: The E715 Adjustable Basketball Goal. Be sure to use the exact title with any supporting keywords such as the color, etc. 

 

Services: If you have a Heating and Air business, show your employees performing these services. Ideas include changing out an AC unit, duct work, etc.

 

Adding photos to your Google or Bing profile is extremely helpful and easy! By doing this, you will improve your image SEO and land more customers. Try this easy tip today!

Find tips directly from Google here.

Need additional help? Contact us today!

Categories
Business Digital Marketing Marketing

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site!

To start, let’s view this like we would a business plan. Think about your niche and what your business has to offer. You will want to write blog topics that go hand-in-hand with your business. Random topics that have nothing to do with your line of work should be avoided.

 

Let’s say you are a General Contractor. You will need to write about topics that go along with your trade. Here are some ideas:

  • What To Look For When Selecting a General Contractor
  • Five Crucial Things To Consider When Selecting A House Plan
  • The Best Time To Start Building Your Dream Home

 

Do Some Research!

See what your local and national competitors are writing about. It is important to research both as your local competitors are who you are challenged by on a daily basis. National leaders can help paint a bigger picture- it’s always important to aim high with your goals!

 

Implement SEO

This is a biggie. Without good SEO, your blog will not reach your intended audience. It’s ok if this is over your head. You can always hire help!

 

Add Visuals

Break up your text with engaging visuals. Bonus points if this is your own imagery! Stock photos are acceptable, but your viewers want to see the real, raw content!

 

Scheduling Your Blog

If you are just starting out, plan to write two blog posts a month. Once every other week is perfectly fine and will give you adequate time to write an exceptional blog post!

Some find in hard to get good imagery for their blog, especially when starting out.  Find free blog images here.

Needing further help? Contact us today!

Categories
Business Digital Marketing Marketing

Three Reasons You Should Refresh Your Website

Three Reasons You Should Refresh Your Website

It shows your customers that you care. We know, the easy thing to do is to let your website sit and not deal with it. We get it – sometimes you just don’t have the time to take on an additional task. It is important though to show your customers that you put time and effort into your business. If you have an outdated site, this can be viewed as the company being lazy. Keep reading to learn more about the three reasons you should refresh your website.

 

You’ve adapted – show the world the new you!

Through the years you have grown and changed! Update your old employee photos and add in new company videos. Freshen up the “about” page by adding in recent accomplishments that you have achieved. 

 

Tech is always changing

The world of tech is always evolving. Many companies are now using TikTok to advertise. Use this type of cheap marketing to your advantage by adding these updates to your site. Make an announcement and link your new social media pages! 

 

Note: Make sure your website is device-friendly for all computers, cell phones and tablets. 

Need help revamping your website? We’re pros at this! Contact us today to learn more.

Categories
Business Design Digital Marketing

Adding Brand Colors In Your Photoshoot

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this article! 

 

Your Background

 

Let’s say your brand colors are black, grey, and light blue. You will want your backdrop to be styled in a way that complements those colors. Use mostly neutrals with no other bright colors that will compete with your brand. A white background is always a safe bet if you are unsure. 

 

Your Outfit

 

While using the brand color selection of black, grey, and light blue, let’s continue talking about what you are going to wear. 

Your background matters- so try to think about what your clothes will look like in comparison to your photo’s background.

 

For example:

If the photos are being shot on a neutral background, you could wear a fun light blue suit as shown below. If your background is light blue, wear a neutral.

Accessories

 

Your clothes do not always have to be your statement piece. If you want to utilize your pop of color in a fun way, try doing so with jewelry, a coffee mug, or some type of stationary product. 

Fun Edits

 

Do special effects or an overlay with your “pop of color”. This could simply be done with a flat lay photo. Add a transparent overlay with one of you branding colors.

Do you need to find images that matches your brand? Try searching here!

Needing help cultivating your brand strategy? Contact us here!

Categories
Digital Marketing Marketing

Lighting Tips For Photoshoots

We live in a world where anyone can take great photos with their cellphones! Luckily, mobile devices have come a long way in recent years, allowing you to take magazine-worthy images. Here are a few lighting tips for photoshoots.

  1. 1. Take photos by a window

Taking photos by a window on a nice, sunny day always yields great results! This will allow you to get the soft glow of natural lighting. You can also play up the lines from the shadows of your blinds. Here is an example:

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  1. 2. Avoid the harsh, direct sunlight 

Are you shooting outside? The best lighting tends to be in the morning and late afternoon hours before sunset. If you are in the hot sun, make sure the person or product you are capturing ARE facing the sun. If the sun is behind the individual it will cast a shadow over their face. 

  1. 3. Edit your photos

If the coloring is a little off, use the auto-correct feature on the Adobe Lightroom app. You can play around with the hue and saturation further if needed. Editing the white and black balances can also make your photo lighter and more alive! 

We recommend using Adobe Lightroom to edit your photos. Download the software here. 

Now, go take those magazine-worthy photos, friends! 

Need further help with your photoshoots? Contact us today!

Categories
Business Digital Marketing

Where Your Video Content Belongs

There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few tips and tricks on how to effectively get multiple pieces of content from one video.

 

Full Length Videos:

A full length video can be a great educational piece to use for your brand. However, when it comes to Instagram and Facebook, shorter clips perform best. If you have a video over 15 minutes, put that on your Youtube channel. You can always share your Youtube video link on your social media page with the “swipe-up” feature. Youtube links are also great to insert into your scheduled email campaigns. Hype up your readers by telling them how awesome your new video is, insert a visual to entice them, then add your Youtube link. 

 

Do you have a video over 1 minute long? Upload that to your IGTV channel. According to Instagram, the maximum length your video can be is 15 minutes when uploading from a mobile device. 60 minutes when uploading from the web.

 

Make Edits to the Full Length Video:

Take up to 1 minute clips from longer videos and use them as Instagram Reels. Your engagement rate will be higher by doing this. Followers are more likely to watch shorter videos all the way through vs. a full length video.

 

Add a Viral Song or Soundbite:

The songs that are viral on TikTok are usually the same songs that are viral on Instagram Reels. You can use the same edit for both social media platforms. That’s called killing two birds with one stone! 

 

Bonus Tips:

• Don’t be afraid to cross-post the same content on all social media platforms – in fact, that’s what you need to do!

• Incorporate lifestyle content into your social media calendar. This helps you not come off as too “salesy”. 

• You don’t have to dance. When the TikTok craze first began, everyone was doing the same dances. If that’s your thing, go for it! But if not, that’s ok too. TikTok and Instagram Reels are not for dancers only. 

• Take 3-10 second video clips of everything. You can add multiple video clips to TikTok and add them together! This makes for great content. 

• Have fun – loosen up on camera! Show that you are relatable, someone who the viewer could be friends with in real life. Get on camera and talk about an embarrassing moment from your childhood that everyone can get a giggle out of!

 

https://about.instagram.com/features/reels

https://about.instagram.com/features/igtv