Categories
Digital Marketing

Marketing Ideas: Women’s History Month

March is Women’s History Month. As we celebrate the women who have greatly impacted American history, join your business in on the conversation. In this article, we give you some tips and tricks on ways to promote Women’s History Month.

Ideas on how to promote Women’s History Month:

  • Make an Instagram Story asking your followers who their favorite woman in history is
  • Celebrate the woman in your industry who pioneered a way for you with a social media post
  • Create an educational email campaign about which women paved the way for you
  • Have a giveaway for your followers- they must comment on your post with their favorite woman in history
  • Tell interesting stories about women in history on your Instagram stories
  • Promote a fundraiser that supports women in need

We hope the article gives you a good starting point on celebrating Women’s History Month. Do you have any suggestions? We’d love to hear from you! https://spectruss.com/contact/

Read more about Women’s History Month here: https://womenshistorymonth.gov/

Categories
Digital Marketing Marketing

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in the keywords that would better help your future customers to find your image. Improve your reach with search engine images. Let’s get started!

 

Here are a few photo categories that you should consider uploading:

 

 

  • Pictures of your business
People want to see the inside and outside of your building! Don’t forget the parking area. 

 

  • Your staff
Mix in a few smiling faces of your staff. Show that you are friendly and welcoming!

 

  • Your business logo
Someone could have seen a vehicle or billboard with your logo. If they are searching for you, this will be an easy way to prove who you are!

 

  • Your products or services
Products: Show them what you sell! Many times when people are shopping, they will simply search for the item on Google. If you sell gym equipment, upload a photo of a basketball goal with the EXACT title of gym goal. 

 

Example: The E715 Adjustable Basketball Goal. Be sure to use the exact title with any supporting keywords such as the color, etc. 

 

Services: If you have a Heating and Air business, show your employees performing these services. Ideas include changing out an AC unit, duct work, etc.

 

Adding photos to your Google or Bing profile is extremely helpful and easy! By doing this, you will improve your image SEO and land more customers. Try this easy tip today!

Find tips directly from Google here.

Need additional help? Contact us today!

Categories
Business Digital Marketing Marketing

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site!

To start, let’s view this like we would a business plan. Think about your niche and what your business has to offer. You will want to write blog topics that go hand-in-hand with your business. Random topics that have nothing to do with your line of work should be avoided.

 

Let’s say you are a General Contractor. You will need to write about topics that go along with your trade. Here are some ideas:

  • What To Look For When Selecting a General Contractor
  • Five Crucial Things To Consider When Selecting A House Plan
  • The Best Time To Start Building Your Dream Home

 

Do Some Research!

See what your local and national competitors are writing about. It is important to research both as your local competitors are who you are challenged by on a daily basis. National leaders can help paint a bigger picture- it’s always important to aim high with your goals!

 

Implement SEO

This is a biggie. Without good SEO, your blog will not reach your intended audience. It’s ok if this is over your head. You can always hire help!

 

Add Visuals

Break up your text with engaging visuals. Bonus points if this is your own imagery! Stock photos are acceptable, but your viewers want to see the real, raw content!

 

Scheduling Your Blog

If you are just starting out, plan to write two blog posts a month. Once every other week is perfectly fine and will give you adequate time to write an exceptional blog post!

Some find in hard to get good imagery for their blog, especially when starting out.  Find free blog images here.

Needing further help? Contact us today!

Categories
Business Digital Marketing Marketing

Three Reasons You Should Refresh Your Website

Three Reasons You Should Refresh Your Website

It shows your customers that you care. We know, the easy thing to do is to let your website sit and not deal with it. We get it – sometimes you just don’t have the time to take on an additional task. It is important though to show your customers that you put time and effort into your business. If you have an outdated site, this can be viewed as the company being lazy. Keep reading to learn more about the three reasons you should refresh your website.

 

You’ve adapted – show the world the new you!

Through the years you have grown and changed! Update your old employee photos and add in new company videos. Freshen up the “about” page by adding in recent accomplishments that you have achieved. 

 

Tech is always changing

The world of tech is always evolving. Many companies are now using TikTok to advertise. Use this type of cheap marketing to your advantage by adding these updates to your site. Make an announcement and link your new social media pages! 

 

Note: Make sure your website is device-friendly for all computers, cell phones and tablets. 

Need help revamping your website? We’re pros at this! Contact us today to learn more.

Categories
Business Design Digital Marketing

Adding Brand Colors In Your Photoshoot

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this article! 

 

Your Background

 

Let’s say your brand colors are black, grey, and light blue. You will want your backdrop to be styled in a way that complements those colors. Use mostly neutrals with no other bright colors that will compete with your brand. A white background is always a safe bet if you are unsure. 

 

Your Outfit

 

While using the brand color selection of black, grey, and light blue, let’s continue talking about what you are going to wear. 

Your background matters- so try to think about what your clothes will look like in comparison to your photo’s background.

 

For example:

If the photos are being shot on a neutral background, you could wear a fun light blue suit as shown below. If your background is light blue, wear a neutral.

Accessories

 

Your clothes do not always have to be your statement piece. If you want to utilize your pop of color in a fun way, try doing so with jewelry, a coffee mug, or some type of stationary product. 

Fun Edits

 

Do special effects or an overlay with your “pop of color”. This could simply be done with a flat lay photo. Add a transparent overlay with one of you branding colors.

Do you need to find images that matches your brand? Try searching here!

Needing help cultivating your brand strategy? Contact us here!

Categories
Digital Marketing Marketing

Lighting Tips For Photoshoots

We live in a world where anyone can take great photos with their cellphones! Luckily, mobile devices have come a long way in recent years, allowing you to take magazine-worthy images. Here are a few lighting tips for photoshoots.

  1. 1. Take photos by a window

Taking photos by a window on a nice, sunny day always yields great results! This will allow you to get the soft glow of natural lighting. You can also play up the lines from the shadows of your blinds. Here is an example:

pastedGraphic.png

  1. 2. Avoid the harsh, direct sunlight 

Are you shooting outside? The best lighting tends to be in the morning and late afternoon hours before sunset. If you are in the hot sun, make sure the person or product you are capturing ARE facing the sun. If the sun is behind the individual it will cast a shadow over their face. 

  1. 3. Edit your photos

If the coloring is a little off, use the auto-correct feature on the Adobe Lightroom app. You can play around with the hue and saturation further if needed. Editing the white and black balances can also make your photo lighter and more alive! 

We recommend using Adobe Lightroom to edit your photos. Download the software here. 

Now, go take those magazine-worthy photos, friends! 

Need further help with your photoshoots? Contact us today!

Categories
Business Digital Marketing

Where Your Video Content Belongs

There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few tips and tricks on how to effectively get multiple pieces of content from one video.

 

Full Length Videos:

A full length video can be a great educational piece to use for your brand. However, when it comes to Instagram and Facebook, shorter clips perform best. If you have a video over 15 minutes, put that on your Youtube channel. You can always share your Youtube video link on your social media page with the “swipe-up” feature. Youtube links are also great to insert into your scheduled email campaigns. Hype up your readers by telling them how awesome your new video is, insert a visual to entice them, then add your Youtube link. 

 

Do you have a video over 1 minute long? Upload that to your IGTV channel. According to Instagram, the maximum length your video can be is 15 minutes when uploading from a mobile device. 60 minutes when uploading from the web.

 

Make Edits to the Full Length Video:

Take up to 1 minute clips from longer videos and use them as Instagram Reels. Your engagement rate will be higher by doing this. Followers are more likely to watch shorter videos all the way through vs. a full length video.

 

Add a Viral Song or Soundbite:

The songs that are viral on TikTok are usually the same songs that are viral on Instagram Reels. You can use the same edit for both social media platforms. That’s called killing two birds with one stone! 

 

Bonus Tips:

• Don’t be afraid to cross-post the same content on all social media platforms – in fact, that’s what you need to do!

• Incorporate lifestyle content into your social media calendar. This helps you not come off as too “salesy”. 

• You don’t have to dance. When the TikTok craze first began, everyone was doing the same dances. If that’s your thing, go for it! But if not, that’s ok too. TikTok and Instagram Reels are not for dancers only. 

• Take 3-10 second video clips of everything. You can add multiple video clips to TikTok and add them together! This makes for great content. 

• Have fun – loosen up on camera! Show that you are relatable, someone who the viewer could be friends with in real life. Get on camera and talk about an embarrassing moment from your childhood that everyone can get a giggle out of!

 

https://about.instagram.com/features/reels

https://about.instagram.com/features/igtv

Categories
Business Digital Marketing

Digital Marketing Trends in 2021

The tumultuous year of 2020 caused a major shift in consumer behavior, buying tendencies, and online interactions. Businesses were forced to quickly pivot in their marketing strategies in order to stay relevant and continue to serve consumers. Keep reading more more tips on digital marketing trends in 2021.

As we move into a more hopeful 2021, businesses must consider what was learned last year and form new strategies based on current digital trends. Read below to learn some of the top digital marketing trends that will lead in 2021.

Short-Form Videos

Staying at home and increased levels of boredom has led to many people turning to short-form videos for entertainment. TikTok soared to the forefront in 2020 and is now the top preferred platform for Gen Z. This soon led to Facebook launching the new Instagram Reels to give consumers what they want.

With the increase of social media use of all ages, businesses have began to increase marketing budgets to these channels. In Q2 of 2020, social media accounted for nearly 25% of total marketing budgets, an increase of 13% in 2019.

Quick, catchy videos are taking over social media and are here to stay. This year, brands need to meet consumers where they are. If your business isn’t already investing in a creative video strategy, it’s time to get started!

Social Media Shopping

In 2021, social media is set to become a top channel for purchase, rather than just discovery. In recent years, Instagram has become increasingly used for shopping. And early last year, Instagram made a big switch to make social shopping even easier. The platform replaced the activity tab with a shopping tab, making Instagram shopping a simple click away.

A recent study found that 30% of consumers would shop directly through social media platforms. This year in 2021, it is crucial for businesses to use social media shopping as part of their e-commerce marketing strategy.

Virtual Events

While virtual events began out of necessity during the pandemic, they have proved to offer substantial ROI and increased accessibility. Companies discovered that going virtual allowed their event to reach a whole new audience. By eliminating the extra expenses and travel costs of an in-person event, many businesses experienced higher attendance and participation with online events.

The key to a successful virtual event is excellent content, great speakers and having fun in order to keep online viewers engaged. In 2021, virtual events will continue to be a top marketing trend for businesses to reach a large number of consumers where they are.

Contact us today to learn more. 

Categories
Business Digital Marketing

How To Spend on Advertising?

Great advertising and marketing are crucial to the success of a business. In recent years, digital advertising has seen significant growth, making it more important than ever for companies to have a strong online strategy in place. So how much should your company spend on advertising and where should that money be invested?

What should be your budget?

The average marketing and advertising budget for a business is 10% of its gross revenue. However, advertising spend isn’t a one-size-fits-all equation. Determining the best advertising budget for your business depends on your industry, company size, company history, existing digital presence, and goals.

1. New Businesses

For first-year businesses, it takes more marketing capital to get off the ground. New businesses need to invest heavily in brand awareness to gain customer trust and a market voice. 

Percentage: 12-20%

Variables: Some industries are more competitive than others. It is crucial to conduct in-depth market research to understand your audience and competition. The level of competition will help you determine how much to spend in ad dollars.

2. Established Businesses

Percentage: 6-12%

Variables: Competition and profit margin are two important factors for determining your advertising budget. The higher your profit margin, the more you can afford to spend on marketing and advertising. 

If you are a smaller company doing less than $5 million in sales, the U.S. Small Business Administration recommends spending around 7-8% of your gross revenue on marketing. 

 

Where should you invest your ad dollars?

To properly allocate your ad dollars and maximize your ROI, businesses must pay close attention to industry trends, competitors, and consumer behavior.

In 2019, over $100 billion was spent on search marketing, display advertising, social media, and email marketing. For the first time ever, digital marketing spend surpassed traditional advertising spend (TV, print, radio, etc.). While traditional advertising is still a relevant means of marketing, digital advertising is projected to continue to dominate in the coming years.

How should you spend in a recession?

As the COVID-19 pandemic continues to cause economic uncertainty in the United States, businesses need to remain calm and reframe from slashing their advertising budget.

During a recession, there is less competition and noise. While other businesses are quiet, your customers are more likely to hear your brand voice above the rest. In addition to this, less competition means cheaper ad costs. When the economy improves, your business can emerge as a market leader having acquired a substantial customer base at a lower cost.

“A man who stops advertising to save money is like a man who stops a clock to save time” -Henry Ford

Reach out to us today!

Categories
Business Digital Marketing

How to Drive Quality Traffic to Your Website

Website traffic is an important indicator of business performance. It can help determine how well your marketing is working, gather insights about your audience, generate leads and increase conversions. To achieve this, it is important to make sure your business is driving traffic to your website the right way by focusing on attracting quality traffic.

There is no one set-it-and-forget-it tool that can be used to generate high-quality traffic. Instead, it requires the use of multiple channels, creative strategies, and close monitoring of website performance to determine what avenues are providing the best return for your business.

Social Media Ads


With over 3 billion active social media users around the world, it is a no-brainer for businesses to utilize this channel for driving traffic to their site. To maximize website traffic conversions in a crowded social media space, businesses must make sure their ads are seen by the right people.

Facebook Pixel is an extremely useful analytics tool that allows you to measure the effectiveness of your social media advertising. By placing the pixel code from Facebook to your website, you can measure the actions taken on your site and tailor your ads to be more relevant to your audience.

Google Ads


From display ads to paid search, Google ads are a highly effective tool for driving traffic to your website. To attract quality traffic that converts, it is imperative to target high commercial intent keywords as part of your paid search strategy. While the competition for these search terms can be high (and often expensive), the payoff can be well worth it.

Re-Targeting Ads


Re-targeting ads are an excellent way to direct traffic back to your website to complete a conversion. These ads focus on people who have already visited your website but have left your site without completing a sale. Using re-targeting ads is a great way to aggressively market to those people via Google’s search engine and social media shortly after they have left your website.

Instagram Shoppable Posts


A recent study found that over 72% of Instagram users have purchased a product on the app. With such high engagement, Instagram has become a widely used channel for business promotion. Instagram has introduced a new feature for e-commerce stores to create what is called a ‘Shoppable Post.’ This gives businesses a way to tag images on Instagram with individual product links, making it easy followers to shop your website directly from your post.

On-Page SEO


If you think SEO is dead, think again. Optimizing your on-page website content for search engines is still a very valuable practice. To boost traffic organically, make sure you are making the most of meta descriptions, image alt text, and internal links to new content. It is also important that your content is captivating to users. All website blogs should include an enticing title that will pique readers’ interest. These on-page SEO strategies will help make your content more clickable, shareable, and even make it rank better in Google’s search engine results, ultimately increasing website traffic.