Why Spectruss is Chattanooga’s Choice Agency    There are a few things that make Chattanooga the city that it is. Some say it’s the walkability, others say the booming restaurant and bar scene, and many say it’s the amazing natural scenery that’s in literally every direction you turn.    You’ve got iconic brands like Chattanooga … Read more

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns to manage this increased revenue during the Holiday season. Let’s dive into our 4 Strategies for … Read more

Spectruss works seamlessly in many different industries and brands, but one that hits really close to home (pun intended) is our partnership with Fowler Brothers Company Home & Patio.  Now, what you might not know is that Fowler Brothers Co. was formerly known as two separate businesses called The Patio Shop and The Furniture Shoppe. … Read more

Why do I need digital advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really know where to start. Hopefully by the end of this, you’ll understand why Digital Advertising … Read more

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything. Building a strong online presence builds trust with your consumer. They feel like they get a glimpse into who you are as … Read more

Ways to promote Women’s History Month

March is Women’s History Month. As we celebrate the women who have greatly impacted American history, join your business in on the conversation. In this article, we give you some tips and tricks on ways to promote Women’s History Month. Ideas on how to promote Women’s History Month: Make an Instagram Story asking your followers … Read more

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in the keywords that would better help your future customers to find your image. Improve your … Read more

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site! To start, let’s view this like we would a business plan. Think about your niche and what your business has to offer. You will want to write blog topics that … Read more

Three reasons you should refresh your website

Three Reasons You Should Refresh Your Website It shows your customers that you care. We know, the easy thing to do is to let your website sit and not deal with it. We get it – sometimes you just don’t have the time to take on an additional task. It is important though to show … Read more