Ah, what to blog about? The task can seem daunting to some. Let’s simplify your blog strategy and start driving more traffic to your site!
To start, let’s view this like we would a business plan. Think about your niche and what your business has to offer. You will want to write blog topics that go hand-in-hand with your business. Random topics that have nothing to do with your line of work should be avoided.
Let’s say you are a General Contractor. You will need to write about topics that go along with your trade. Here are some ideas:
What To Look For When Selecting a General Contractor
Five Crucial Things To Consider When Selecting A House Plan
The Best Time To Start Building Your Dream Home
Do Some Research!
See what your local and national competitors are writing about. It is important to research both as your local competitors are who you are challenged by on a daily basis. National leaders can help paint a bigger picture- it’s always important to aim high with your goals!
This is a biggie. Without good SEO, your blog will not reach your intended audience. It’s ok if this is over your head. You can always hire help!
Break up your text with engaging visuals. Bonus points if this is your own imagery! Stock photos are acceptable, but your viewers want to see the real, raw content!
Scheduling Your Blog
If you are just starting out, plan to write two blog posts a month. Once every other week is perfectly fine and will give you adequate time to write an exceptional blog post!
Spooky season has arrived! Do you have a case of the October Marketing Scaries? We’re here to help!
We have combined some great ideas to market your business this October.
FOR ONLINE BUSINESSES
Get people active on social media by engaging and having fun with your business page. Give out some kind of recognition or prize for these ideas:
BLAST FROM THE PAST: Tag us in your favorite Halloween Costume
Kid’s Edition: Share your child’s costume and receive a $10 gift card
Best Halloween Decorations: Tag us for a chance to win our Halloween Giveaway Basket!
At least once in October, send out a festive Halloween email campaign. This can be light-hearted and fun. Fill your email with all the fun graphics… Think jack-o-lanterns, ghosts, goblins, vampires – all the fun stuff!
Share a fun photo of your employees dressed up the year prior. People want to get to know you better!
FOR BRICK & MORTAR STORES
Make your storefront a beautiful background for passerby’s to take family photos. Make sure your brand name is noticeable at all angles of where the photo may be taken. When people share their photos on social media, that’s free marketing for you!
Schedule a Halloween open-house and give away candy to the kiddos! If your store is targeted more towards adults, host a fall open-house with a unique autumn twist like “Boos and Brews”.
This time of year we have many fall festivals, cake walks, barn sales and so on. Plan in advance and sign-up for a booth to showcase your business!
It’s the most wonderful time of the year… until you’re stressed! In this article we share five tips to keep your business organized and running smoothly throughout the holiday season.
Start a checklist:
Have a lot on your plate? We all know it’s hard to get much accomplished around the holidays. Start ahead of time and make a checklist of the things you need to accomplish before the end of the year. Seeing it on paper makes it real!
Plan your advertising & promotions now:
You’re probably thinking, “But Christmas isn’t here yet!” You’re right, but it approaches quickly! Plan your advertising now. Set realistic goals of when you want to start your paid ads by thinking about what makes the most sense for your company.
Bonus points: Plan your entire advertising campaign now. This will give you enough time to tweak anything before it’s live. You can even schedule your Facebook and Instagram ads for a later date. No sweat off your brow!
Everyone wants to take off work at the same time. It’s inevitable. If you wish to make all of your coworkers happy, make them aware that everyone needs to plan ahead for time off. Try putting up a calendar in the breakroom or send out virtual calendar invites. Once all employees have their off-time scheduled, send out a calendar with who is off each day.
Yay… another office party. Kidding! These can be fun. Ask your co-workers to vote on a “theme” for your office party. That way everyone feels like they get a say in the event.
Idea: Instead of a gift swap, schedule a fun time out on the town. We’re thinking, paintball wars, renting out an entire movie theater, axe throwing- you know, all the fun stuff.
If your business has an e-commerce site, do all of your updates now. Do you have new products coming? Try and upload as many as you can before the “rush of the holidays” arrives.
Remember that the New Year will bring new things! After Christmas is the perfect time to update your website.
We know, the easy thing to do is to let your website sit and not deal with it. We get it – sometimes you just don’t have the time to take on an additional task. It is important though to show your customers that you put time and effort into your business. If you have an outdated site, this can be viewed as the company being lazy.
You’ve adapted – show the world the new you!
Through the years you have grown and changed! Update your old employee photos and add in new company videos. Freshen up the “about” page by adding in recent accomplishments that you have achieved.
Tech is always changing
The world of tech is always evolving. Many companies are now using TikTok to advertise. Use this type of cheap marketing to your advantage by adding these updates to your site. Make an announcement and link your new social media pages!
Note: Make sure your website is device-friendly for all computers, cell phones and tablets.
If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting!
Let’s say your brand colors are black, grey, and light blue. You will want your backdrop to be styled in a way that complements those colors. Use mostly neutrals with no other bright colors that will compete with your brand. A white background is always a safe bet if you are unsure.
While using the brand color selection of black, grey, and light blue, let’s continue talking about what you are going to wear.
Your background matters- so try to think about what your clothes will look like in comparison to your photo’s background.
If the photos are being shot on a neutral background, you could wear a fun light blue suit as shown below. If your background is light blue, wear a neutral.
Your clothes do not always have to be your statement piece. If you want to utilize your pop of color in a fun way, try doing so with jewelry, a coffee mug, or some type of stationary product.
Do special effects or an overlay with your “pop of color”. This could simply be done with a flat lay photo. Add a transparent overlay with one of you branding colors.
There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few tips and tricks on how to effectively get multiple pieces of content from one video.
Full Length Videos:
A full length video can be a great educational piece to use for your brand. However, when it comes to Instagram and Facebook, shorter clips perform best. If you have a video over 15 minutes, put that on your Youtube channel. You can always share your Youtube video link on your social media page with the “swipe-up” feature. Youtube links are also great to insert into your scheduled email campaigns. Hype up your readers by telling them how awesome your new video is, insert a visual to entice them, then add your Youtube link.
Do you have a video over 1 minute long? Upload that to your IGTV channel. According to Instagram, the maximum length your video can be is 15 minutes when uploading from a mobile device. 60 minutes when uploading from the web.
Make Edits to the Full Length Video:
Take up to 1 minute clips from longer videos and use them as Instagram Reels. Your engagement rate will be higher by doing this. Followers are more likely to watch shorter videos all the way through vs. a full length video.
Add a Viral Song or Soundbite:
The songs that are viral on TikTok are usually the same songs that are viral on Instagram Reels. You can use the same edit for both social media platforms. That’s called killing two birds with one stone!
• Don’t be afraid to cross-post the same content on all social media platforms – in fact, that’s what you need to do!
• Incorporate lifestyle content into your social media calendar. This helps you not come off as too “salesy”.
• You don’t have to dance. When the TikTok craze first began, everyone was doing the same dances. If that’s your thing, go for it! But if not, that’s ok too. TikTok and Instagram Reels are not for dancers only.
• Take 3-10 second video clips of everything. You can add multiple video clips to TikTok and add them together! This makes for great content.
• Have fun – loosen up on camera! Show that you are relatable, someone who the viewer could be friends with in real life. Get on camera and talk about an embarrassing moment from your childhood that everyone can get a giggle out of!
When you think about your company brand, you really want to picture the entire customer experience. From your logo, website, social media, messaging, storefront, and everything in between…what does your brand look like to your customers? Is it consistent and easy to recognize?
Your brand has the power to set your company apart from the competition, promote recognition, connect with customers, and create strong business value. However, if your brand isn’t consistent, it can provide a confusing message and ultimately cause your company to fall short of its full potential.
Here at Spectruss, building stronger brands is what we do best!
We worked with The Plastic Surgery Group to rebuild a stronger, more cohesive brand for their company. Through detailed strategic planning, we successfully helped rebrand the company as RefinedLooks Plastic Surgery and Spa. Check out some of our work below!
Behind the Brand
The Plastic Surgery Group, Chattanooga’s first and largest plastic surgery practice, has led the way in plastic, cosmetic, reconstructive, and noninvasive procedures for over 60 years. After a year of working with the Plastic Surgery Group’s new medspa, Refine Aesthetic Studio, our team at Spectruss encountered challenges with operating multiple practices with different names and proposed a strategy to restructure the entire practice.
Our team began working on a strategy to help rename the practice as one brand to strengthen their identity and better reach their current and future patients. The new brand name, RefinedLooks Plastic Surgery and Spa, was born. The practice’s hand reconstruction and therapy center, Hayes Hand Center, was kept separated from the new name to minimize confusion and preserve its integrity.
We designed a brand new logo for RefinedLooks Plastic Surgery and a variation for the Spa using elements that were inspired by the aesthetics of their offices and reminiscent of their past identity. Our team also worked on establishing a more prominent presence at their location by adding new outdoor signage at the exterior skin of their building as well as in the interior.
A brand new website consolidating the practice into one was also designed, re-imagined and built by our team. The new site highlights the practice’s doctors, team and features a newly organized structure of their procedures and new services that lacked prominence from their previous site.
E-Commerce Store Revamp
RefinedLooks previously had two separate websites with two different e-commerce stores offering the same products. This not only spread their marketing efforts thin but also created inconsistent branding and an inefficient business process for the practice. By eliminating one of the two e-commerce sites, our team helped funnel all marketing promotions into one site to better track, process customer orders, and improve overall efficiency.
Our team also extended our videography services to RefinedLooks to bring their practice to light for current and potential clients. This brought a better understanding of all the procedures and services that are being offered at the practice.
From a brand new identity to print and web materials, we ensured the new branding was prominent and consistent across all marketing materials. By rebranding the Plastic Surgery Group and Refine Aesthetic Studio to RefinedLooks Plastic Surgery and Spa, our team helped strengthen the practice’s aesthetic brand, improve marketing strategies, and set up the practice for exponential growth opportunities.
Rebranding is an opportunity to revitalize a business, inspire consumers, and stimulate company growth. While many may think of a rebrand as simply updating a logo or picking new colors, it is so much more than that. The true power of rebranding is fueled by a carefully planned brand strategy.
A rebrand can be the best thing to ever happen to a business…or it can be the worst. The key is to be true to your company’s identity and make it about better serving and reaching your customers. A successful rebrand needs to tell a story of who you are and who you have become as a company.
Behind the Rebrand
After a year of working with our client, The Furniture Shoppe and The Patio Shop, our team at Spectruss encountered multiple challenges in operating a single store with two names. We wanted to consolidate and strengthen the brand as one to eliminate confusion from a consumer’s point of view.
We began working on a strategy to rebrand the company back to its original roots as one store, Fowler Brothers Company. Our team dove deep into the company’s rich history of 135 years to form a precise brand strategy from start to finish including a new logo, website redesign, and storefront remodel.
We wanted to create a fresh, modernized look while also using elements of the original company logo (top right picture).
Paying respect to the history of the family-owned business, we designed a new logo that reflects the vision of the founders that long-time patrons would also recognize.
One of the challenges that Fowler Brothers faced was the physical store’s lack of presence at its own campus. Our goal was to unify the store as one showroom for both home furnishings and patio furniture. We began reimagining the exterior design of the campus to create an eye-catching storefront that passersby wouldn’t miss.
We worked very closely with the president and owner of Fowler Brothers Company, Carter Fowler, with choosing every detail for the remodeling project from interior finishes to price tag designs, and everything their name would be on.
New Digital Presence
Launching a seamless rebrand across all channels was crucial to the success of the new Fowler Brothers Co. Home and Patio brand.
Our team gave Fowler Brothers Co. a new digital experience by developing a new website, an e-commerce store, and a unified social media account. This resulted in one simple way of identifying the brand through all online platforms.
The new website also features an interactive style questionnaire which allows customers to select their ideal style choices and rooms they wish to furnish for a customized interior design recommendation. This was a great way to highlight the store’s interior design services as well as give a personalized feel for website visitors.
Our goal of giving Fowler Brothers Co. Home and Patio “One name, One store, One company”, has been a total success and one of the most exciting projects we’ve been a part of. Our team at Spectruss was proud to receive a Silver ADDY from the 2021 American Advertising Awards for our work on the rebranding project.
Did your know that the design of your website could be the deciding factor for whether or not a customer will do business with you? In fact, users take only 0.05 seconds on average to form an opinion about a website… and 94% of those first impressions are related to design!
Is your website design falling behind? Here are several key design tips to keep your users engaged and take your website to the next level.
We hate to break it to you…. but most users will only read about 20% of words on a webpage. To avoid your users getting lost in large blocks of copy, use bold text to really help your messaging stand out. Not only does bold text make your website more functional, but it can also bring a fresh, modern look to your website.
Visual hierarchy is the arrangement and presentation of design elements to show their order of importance. This design principle is crucial for leading users to your “call to action”, which is ultimately the most important aspect of your website.
A call to action is what prompts the user to take action on your page by contacting your business or buying a product. A recent study found that 70% of websites for smaller businesses lack a clear call to action. Without this design element, your website could be missing out on significant customer conversions.
Consumers are tired of a generic interactions and want an experience to be tailored specifically for them and their location. Even a small amount of personalization goes a long way towards boosting engagement. In fact, 93% of companies who incorporated personalization to their website saw a significant boost in customer conversions. And a recent study found that 44% of people said they would become a repeat customer after a personalized shopping experience with a brand.
Photography with Graphics
Grabbing a users’ attention and keeping them interested with your site is crucial for converting visitors into customers. A great way to do this is by introducing eye-catching imagery. A big trend we’ve seen this year is to mix photography with graphics and here’s why:
It adds depth to your site and draws people in
It gives your website extra personality
It reinforces company branding
It grabs immediate attention
Overlapping graphics with photography is a great way to add a creative flair to your site as well as unify your brand personality.
The year of 2020 set a precedent for mobile online shopping. Mobile ecommerce traffic grew by 25% in the first quarter of 2020 – making up 71% of total traffic!
With 45% of consumers saying they are shopping more on their phones since March 2020, it is more important than ever before to ensure your mobile web design experience is flawless.
Could your company website use a boost? Contact us today to see how we can help you take your website design to the next level!
The tumultuous year of 2020 caused a major shift in consumer behavior, buying tendencies, and online interactions. Businesses were forced to quickly pivot in their marketing strategies in order to stay relevant and continue to serve consumers.
As we move into a more hopeful 2021, businesses must consider what was learned last year and form new strategies based on current digital trends. Read below to learn some of the top digital marketing trends that will lead in 2021.
Staying at home and increased levels of boredom has led to many people turning to short-form videos for entertainment. TikTok soared to the forefront in 2020 and is now the top preferred platform for Gen Z. This soon led to Facebook launching the new Instagram Reels to give consumers what they want.
With the increase of social media use of all ages, businesses have began to increase marketing budgets to these channels. In Q2 of 2020, social media accounted for nearly 25% of total marketing budgets, an increase of 13% in 2019.
Quick, catchy videos are taking over social media and are here to stay. This year, brands need to meet consumers where they are. If your business isn’t already investing in a creative video strategy, it’s time to get started!
Social Media Shopping
In 2021, social media is set to become a top channel for purchase, rather than just discovery. In recent years, Instagram has become increasingly used for shopping. And early last year, Instagram made a big switch to make social shopping even easier. The platform replaced the activity tab with a shopping tab, making Instagram shopping a simple click away.
A recent study found that 30% of consumers would shop directly through social media platforms. This year in 2021, it is crucial for businesses to use social media shopping as part of their e-commerce marketing strategy.
While virtual events began out of necessity during the pandemic, they have proved to offer substantial ROI and increased accessibility. Companies discovered that going virtual allowed their event to reach a whole new audience. By eliminating the extra expenses and travel costs of an in-person event, many businesses experienced higher attendance and participation with online events.
The key to a successful virtual event is excellent content, great speakers and having fun in order to keep online viewers engaged. In 2021, virtual events will continue to be a top marketing trend for businesses to reach a large number of consumers where they are.