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Events Marketing

Why Brands Should Embrace Experiential Marketing

In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to experiential marketing, which offers immersive, memorable campaigns that help deliver a brand’s message without distractions.

So, What Exactly is Experiential Marketing?

Experiential marketing has been a buzzword over recent years and is gaining increasing momentum in the marketing world. This powerful campaign strategy brings a whole new light to the way consumers experience a brand.

Experiential marketing focuses on direct engagement with consumers by using creative interactions to leave a lasting impression. These experiences could include a live event or a pop-up installation. Its central focus is to provide consumers with a live, engaging experience.

Many brands have found huge success in experiential marketing. Check out some great examples of successful campaigns below.

JetBlue- The Icebreaker

Who doesn’t want to take a trip to the beach in the middle of freezing cold winter? JetBlue airlines used this opportunity to promote their new direct flights from New York to Palm Springs in a very clever way. They put various summer-themed prizes such as beach attire, golf clubs, and free tickets to Palm Springs inside a huge block of ice and told passing New Yorkers that anything was up for grabs.

A social media campaign was launched along with this unique experiential strategy, resulting in a huge success for JetBlue. Everyone loves free stuff, right? Giving away prizes in a unique, creative way gave consumers an engaging experience they wouldn’t forget.

Gatorade Combine

The Gatorade brand is widely known for its close association with professional sports. To create an engaging experience for consumers, Gatorade used experiential marketing strategies to test individual athletic abilities in the form of a combine. A combine is an examination of athletic skills that athletes must complete before going to the professional league. Gatorade worked with a number of companies such as Xbox, Kinect, and Sparta Science to create electronic stations that executed interactive combine tests for each participant.

The results for the Gatorade combine tests provided accurate information for consumers, giving them data and knowledge to apply to other areas of life whether it be workout routines or dieting. Experiential marketing proves extremely impactful to consumers when it not only offers entertainment but also valuable information.

Red Bull- Stratos

The whole world held its breath when Redbull performed a record-breaking, supersonic skydiving jump. Known for its bold actions and involvement in extreme sports, Redbull decided to take its marketing strategy to new heights – – 24 miles about the earth’s surface to be exact! Redbull developed an experiential marketing campaign known as “Stratos” and partnered with Felix Baumgartner, a skydiver from Austria, to accomplish this incredible stunt.

Redbull streamed this event on YouTube and received over 8 million views (the highest viewing traffic of any live stream broadcasted on Youtube!) Don’t be afraid to think big and push the limits with your marketing strategies. Leave a lasting impression on your consumers by using the power of suspense and giving your audience something new to experience.

Categories
Events

When in Doubt, Flat Out- Spectruss Racing Results

After months of preparation, rebuilding the Spectruss RZR and the long 2,000-mile journey to Las Vegas, the results are in from the brutal test out in the dessert from last Sunday’s Mint 400.

 

Sam started just after 6:45 a.m.,  59th on the grid. After 3 nearly sleepless nights, Sam and his crew had the car running perfectly. After lap 1, Sam and his co-driver, Cory Wilson, pitted and replaced the left rear drive axle, due to a malfunction.

After an underpowered first lap due to drive train issues on the left side, Sam started lap 2 at around 9:35 a.m. At around mile marker 33, Sam entered a rough part of terrain which sent the car airborne, bucking the car sideways and rolling it over at around 60 mph.

Sam and Cory and the Spectruss Team completed around 130 miles of the mint 400 before an official DNF (did not finish) was declared at around 10 a.m.

Watch the full action below.

 

Categories
Events

Spectruss is Competing in the Largest Off-Road Race in the U.S.

A Chattanooga-based marketing agency takes their talents off-road

 

Chattanooga, TN – March 5th, 2019– Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is competing in the most celebrated, prestigious, and challenging off-road race in the United States, the Mint 400, in Las Vegas, Nevada, March 10th at 6 a.m. Spectruss is only one of the three teams competing in the race east of the Mississippi.

Known as “The Great American Off-Road Race”, this annual four-hundred-mile marathon between the top off-road racers in the world includes over five hundred and fifty race teams in twenty-four different classes of off-road vehicles. The four-wheel racing with the Pro UTV Classes and more limited race vehicles will be held Sunday, March 10 at 6 a.m., with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas. Click here to view the full schedule. The world famous Mint 400 has always attracted celebrities and racers from around the globe. This year Formula One Champion Jenson Button, NASCAR Racer Casey Mears, and two-time UFC Champion Cain Velasquez will all join the field of racers.

“We’re very excited to embark on this all-new adventure in racing and to showcase who Spectruss is to all these outdoor enthusiasts. Spectruss is all about new challenges, but this is a big one. I couldn’t be more excited,” said Sam Silvey, President of Spectruss.

When the racing gets underway, the event will be live streamed online here, http://themint400.com/live/,  and will later air on national TV. Last year 250 thousand viewers tuned in for the live stream and the event amassed over 300 million impressions on social media. This year they expect those numbers to grow and ABC will air the event on TV, reaching 80 million homes nationwide.

For more information, go to spectruss.com/racing.

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ABOUT SPECTRUSS

Spectruss is a full-service creative agency based out of Chattanooga, TN area that specializes in brand identity, web design, paid media, e-commerce, videography/photography, digital marketing, public relations, and more. It has distinguished itself by creating beautiful and cutting edge work, fueled by market research and data analysis, that produces a guaranteed return for their customers.

For more information about Spectruss, its clients, and services, visit https://spectruss.com.

 

Categories
Events

How Sponsoring a Local Event Can Grow Your Business

 

6 Smart Reasons Why Your Business Should Sponsor an Event

 

There are many unique ways to attract audiences, but businesses are overlooking some of the opportunities right in front of them. According to an infographic, sponsoring an event is one of the channels most businesses have yet to even try. Little do they know, event sponsorship (like a festival or charity event) is an extremely effective marketing tool to reach local audiences.

What does it mean to sponsor an event? Sponsors offer funding or products and services to support events, trade shows, nonprofit, or organizations. In exchange, you receive brand exposure and a chance to connect with new customers.

With six years of experience sponsoring a local event, Lookout Wild Film Festival, Spectruss found many benefits of event sponsorship within your local community.

Brand Awareness

As a sponsor, your brand is placed in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. With many sponsorships, you get featured ads, signs, or media sports that boost brand recognition. Also, you can build local search visibility because SEO gets your website seen across the entire internet and targets an audience closer to home.

Authority in Your Field

We all know that public perception can make or break a company. Well, event sponsorships build credibility and authority around your business. Customers who attend will see your brand as reliable and trustworthy, ultimately leading to lead generation. One survey found that 74% of customers are more likely to buy a product of a brand they were exposed to via event marketing.

Direct Access to Your Target Market = Lead Generation

Events are known to generate a good number of quality leads. If you carefully chose the right event, your sponsorship will bring your target audience directly to you with highly interested customers. Event holders typically provide data about attendees in advance so you can do your research well and plan a strategy for meeting as many people as possible. By simply attending the event, you can learn about customers by engaging one on one, showcase your products, spur word-of-mouth promotions, and build a mailing list.

Content & Social Media Marketing

Event sponsorships provide fresh material to expand your content strategy. By connecting with the event holder on social media, you can find relevant audiences to target. According to ESP, 98 percent of sponsors use social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes.
Even better, event promotion doesn’t end with sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content during events. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.

Boost Sales

Beyond leads, consumer events allow you to rack up sales on the spot. Events attract people who are ready to buy, sorting our the “window-shoppers”. If sales are your top priority, choose an event with high foot traffic and few direct competitors. For bigger events, you can often pay more for category exclusivity. That way, you don’t have to worry about selling the same products as another vendor. From 2016-2017, companies who used event marketing saw, on average a 22% lead decrease and a 14% sales increase.

ROI

Whether you plan to sell or not, events are about starting quality relationships. The goal is to leave with a list of leads to follow up on afterward. You don’t necessarily need to make a huge profit on event day, as long as you have a long-term way to leverage your investment.

 

Categories
Events

Lead Sponsor For This Year’s Lookout Wild Film Festival From Jan. 24-27th

A Cinematic Celebration of The Best Outdoor Adventure and Conservation Films From Around The World at “The Jewel of the South”

 

The Lookout Wild Film Festival (LWFF), presented by Spectruss, is excited to host its 7th annual four-day film festival from January 24-27th at the Tivoli Theatre, “The Jewel of the South”, to celebrate “wild” places and the people they inspire alongside hundreds of other adventure enthusiasts from around the world.

This one big movie marathon is a celebration of “wild” places throughout the world, of outdoor sports and the extremes that people will go to in order to experience Earth’s rugged, natural beauty, and the conservation efforts of our most precious resources. The judges received a record-breaking number of 138 hours of film submissions from 36 countries for this year’s event. After reviewing, the judges finally narrowed it down to 17 hours of film selections, each chronicling another filmmaker’s unique experience.

In addition to the films, this year’s festival will feature virtual reality caving, live music, backstage yoga, a dinner with a lecture on wildness, a silent auction and an advocacy expo of area non-profit groups.

“Our goal has always been to show films about wild places and the people they inspire. We had no idea that along the way we would inspire so many audience members to go explore and protect the wild places around us,” said Andy Johns, founder of the Lookout Wild Film Festival.

This year, LWFF returns to Chattanooga for its 7th year with a new identity and theme from their lead sponsor, Spectruss, dedicated to going back to the roots of what the festival is all about, battling the elements, conquering fears and celebrating triumphs. Below are a few marketing materials the agency designed: 

Due to the outstanding growth of the festival, this will be LWFF’s first year at the Tivoli Theatre, featuring a new movie screen that is that largest of its kind in North America. “At the heart of the festival, we’re just gathered together and telling stories. Because of partners like Spectruss, we’re able to share those stores to an even bigger audience in a fantastic venue,” said Johns.

Below is the 2019 LWFF Schedule:

Thursday, Jan. 24th

Lobby doors: 6 p.m.

Theater doors: 6:30 p.m.

Films: 7 p.m. – 10:30 p.m. (15-min. Intermission)

Feature Film: Dirtbag: The Legend of Fred Beckey http://dirtbagmovie.com/

Friday, Jan. 25th

Lobby doors: 6 p.m.

Theater doors: 6:30 p.m.

Films: 7 p.m. – 10:30 p.m. (15-min. Intermission)

Feature Film: Confluence https://amymarquis.com/portfolio/confluence-official-trailer

Saturday, Jan. 26th

Backstage Yoga and Time-lapse Films: 1 p.m.

Advocacy Expo 1 p.m.- 8:30 p.m.

Lobby doors: 1 p.m.

Theater doors: 1:30 p.m.

Matinee Films: 2 p.m. – 5:30 p.m. (15-min. Intermission)

Feature Film: Bears of Durango https://www.facebook.com/bearsofdurango/

Rock/Creek Lecture Series and Dinner: 5:45 p.m. – 6:30 p.m.

Lobby doors: 6 p.m.

Theater doors: 6:30 p.m.

Films: 7 p.m. – 10:30 p.m. (15-min. Intermission)

After party in Lobby: 10:30 p.m. – 11 p.m.

Sunday, Jan. 27th

Backstage Yoga and Time-lapse Films: 1 p.m.

Lobby doors: 1 p.m.

Theater doors: 1:30 p.m.

Matinee Films: 2 p.m. – 6 p.m. (15-min. Intermission)

Feature Film: Bikes of Wrath http://bikesof-wrath.squarespace.com/

Tickets can be purchased here, https://www.tivolichattanooga.com/events/725980/Lookout_Wild_Film_Festival_2019 for a $40 general admission weekend pass, $60 VIP weekend pass with exclusive lodge seating and souvenir item, or a $12.50 individual viewing block.

Previously, with the help of Spectruss, LWFF has sold out shows in The Walker Theater with 3,600 attendees in 2018, making this event well known within the community. 

 

Categories
Events

How to Survive Your Company’s Holiday Party From Start to Finish

‘Tis the season of office holiday parties and cheers to making it a memorable one and not an embarrassing one

Despite having the word “party” in the name, this is still a work event. However, we all know mixing booze, coworkers, and clients can be volatile. The night could go well or it could turn into a drunken disaster. You don’t want to be “that guy or that girl” who people remember because of poor choices. So, here are a few survival tips to avoid humiliating yourself and not becoming “that” guy.

1. Eat beforehand

Your party will more than likely have food available for guests and you’re obviously allowed to eat some. But, you should still eat at least some before the party begins for many reasons. The first being you don’t want to be that “guy” who lingers around the food table and is too busy to mingle because he constantly stuffing his face with mini-sandwiches. The second being, if you plan on drinking, you’re putting yourself in a situation to become more intoxicated than you intended.

2. Acknowledge the dress code

Whatever you choose, remember that this is still a business event and not a bros night out. You need to find out what the dress code is from your co-workers and dress appropriately. Not doing so can result in conversations behind your back about not getting the memo or you simply feeling uncomfortable. Showing up in an ugly Christmas sweater at a formal event won’t be considered funny or professional. In reality, it would be really creepy.

3. Show up

Whether you’ve been with the company for a while or you’re a newbie, a holiday party is a great way to build relationships with your co-workers and a great networking opportunity. To show that you’re committed to the company, make sure you show up for at least 30 minutes and introduce yourself. You don’t to that “guy” who never shows up at company events.

4. Know your drinking limits

You only get one first impression, so you need to prepare yourself ahead of time by setting guidelines, whether that’s one or two drinks max. While indulging in more than a few drinks helps combat any shyness or nervousness, it’s better to be introverted than to make a fool of yourself. Overall, you want to make a great impression so people will remember you.

5. Go beyond your usual circle

Company holiday parties are not just for employees, you’ll also be seeing new faces, including clients or your colleagues’ spouses and friends. It’s easy to spend the party around the same people you spend most of your work time with. But, this is a great opportunity to make new connections and build relationships. Arrive at the party with a goal to speak to at least three new people. Make sure to ask open-ended questions as you chat so the conversation flows well and keep good eye-contact.

6. Be mindful of social media

Remember that social media is open to the public and you’ll want to avoid posting photos of anyone who has had too much to drink. Even though they are dropping it low, it’s a huge no-no to post anything negative about your company or its holiday party. In general, it’s best to always stay positive and ask permission before posting photos on social media, especially if it’s someone else.

7. Avoid talking work

Since this is an office event, it’s obvious that some business-related conversations will come up, but this isn’t the time to ask about new openings or eligibilities. This is supposed to be a party, not a company meeting. You’ll end up annoying people who are there to just relax, which is also what you should be doing. It’s important to avoid any gossiping about your coworkers, politics, religion, and so on as well. Things can get awkward real quick. If you’re not sure what to talk about, try movies, Netflix series, weekend plans, pets, travel plans, and food.

8. Know when to leave

It might be a fun night, but don’t make a nickname for yourself as the party animal by being the last one to leave. Learn to read the room and take your cue from the majority. If you note the is party slowing down, this might be a good time to make your exit.

9. Say goodbye and thank you

If you don’t say your goodbyes, it will leave the wrong open-ended questions about why you snuck out. You also need to make a point of going up to the people who organized the party and thank them for doing a great job, whether you loved it or hated it. Expressing your gratitude about the party if a professional and polite way to acknowledge the time and money they put into the party.

10. Make it to work the next day

If you don’t make it to work, everyone will know why you didn’t show up…because you drank way too much. If you’re not there, everyone will sit around and talk about your bad behavior the night twice as much. You’re already in trouble, don’t let it escalate.

Categories
Events

The Spectruss Holiday Event

‘Tis the season for holiday festivities and cheers to everyone who made ours a successful one!

 

The team at Spectruss would like to give a very warm thank you to everyone who joined us for our holiday party on December 6th, 2018. As always, we had a wonderful time gathered together with teammates, clients, and friends to celebrate the merry and bright season.

Also, a special shout-out to Gallery 1401 for the amazing event venue and Rick Rushing & the Blues Strangers for laying down some sick tunes!

Please tag or share with us any images you took at the event so we can post them on our website and social media pages! You can view all the event photos here, https://www.facebook.com/media/set/?set=a.1948899268551346&type=1&l=66ca07b653.

Thank you and happy holidays from all of us at Spectruss!

 

Categories
Events

Chattanooga, New Home of Moon River Music Festival

Love Live Music? Chattanooga’s Got You Covered

We may not be Nashville or Memphis, but don’t count Chattanooga out for great music. If you just can’t live without great live music, you’ve come to the right place.

Not only does Chattanooga have a vibrant music scene, but it’s always growing and getting better.

 

Moon River Music Festival

Four years into Moon River, Drew Holcomb, founder of the Music Festival, decided to branch out of showcasing his hometown of Memphis to explore other beautiful cities in Tennessee. Once Drew laid his eyes on Coolidge Park, he knew it was the perfect spot to bring people together to listen to incredible music.

The festival will be held September 8-9 at Coolidge Park in Chattanooga, TN. It will be the first year Chattanooga has held the Moon River Festival.

To find out more information, check out https://moonriverfestival.com

 

Chattanooga is a city that loves sharing new music all-year round. Here’s a list of some of the top-rated places for live music in the Scenic City:

 

Memorial Auditorium/Walker Theatre

This 3,866-seat auditorium has been around since 1921 and has hosted acts such as James Brown, Phish and Alice in Chains and Shooter Jennings.

Upstairs from the main hall of Memorial Auditorium is the Walker Theatre, a more intimate setting that seats 851 people. This area may be smaller, but the acts are just as big in notoriety.

The Signal

Chattanooga’s newest music venue, this place can has a standing-room capacity of 1,300 and is located on Chestnut Street in the Southside, conveniently located near Finley Stadium, Chattanooga Brewing Company and Southside Social.

Tivoli Theatre

Known as the Jewel of the South, this beautiful historic theater has been entertaining Chattanoogans for more than 90 years. Located in the heart of downtown on Broad Street, the interior boasts the a high-domed ceiling, a grand lobby, crystal chandeliers and an elegant foyer, and hosts some of the most famous musicians in history, including The Beach Boys, Bob Dylan, John Prine and Lucinda Williams.

Revelry Room

Located downtown at the Chattanooga Choo Choo, this intimate venue opened in 2015 and is one of Chattanooga’s most popular places to see live music. Adjoining the venue is Hush Lounge, where those who want a quieter place to talk and have drinks are welcome. Nearby is Passenger Street, Songbirds Guitar Museum, and  luxury apartments. Also, there are plenty of restaurants and shops within walking distance on Main Street.

JJ’s Bohemia

JJs Bohemia is on MLK Blvd., what used to be known as Ninth Street, or The Big Nine, as locals used to say. At one time, music clubs lined the street, filling downtown Chattanooga with the sounds of jazz, blues, and R&B. That time has passed, but JJ’s Bohemia keeps the the music alive. The place is small and funky, but the shows are amazing. If you go, you’ll see some of the best up-and-coming national acts and the best bands from around the city. The beer is cheap, the place is small, the shows start late, and it can get crowded, but JJ’s is known for consistently great music.

The Honest Pint

This neighborhood Irish Pub is located in Chattanooga’s downtown Patten Parkway. Not only is it known for its live music, which ranges from rock and roll to traditional Irish music, but it’s also known for its delicious food and outstanding beer selection. The tater tots, which are cooked in duck fat, are are to die for. The pub also features plenty of pool tables and dart boards upstairs.

Songbirds Guitar Museum

Not only is this the home to what many consider the premier guitar private guitar collection in the world, with a around 1,700 historic guitars from the 1930s to the 1970s, but it’s also becoming known for its impressive live music shows, where nationally-known guitarists show off their skills.

 

If free live music is your thing, then the Nightfall Music Series and Riverfront Nights are for you. 

 

Want more? Check out this list of even more great places to catch Chattanooga’s live music scene. 

 

Categories
Events

2018 Lookout Wild Film Festival, Huge Success!

Lookout Wild Film Festival Surpasses Expectations in Sixth Year.

 

The annual Lookout Wild Film Festival started six years ago. The film festival began in hopes of bringing a substantial presence and impact within the Chattanooga community. It began with only a few board members and has since grown into a very well-known, successful annual event. With selling out two nights in a row, the 2018 Lookout Wild Film Festival proved to be its best year yet. The festival took place at the Walker Theatre Auditorium for its fourth consecutive year.

The lineup included 80 films that individually captured beautiful, powerful stories. The films ranged from rock climbing to surfing while captivating the audience with deep, meaningful raw footage. With four days to see incredible films, the Lookout Wild Film Festival presented a wide range of showtimes. This allowed the audience to see as many films as possible.

Not only did the Lookout Wild Film Festival provide outstanding entertainment for the viewers, but it also provided a full bar, concessions, yoga, and live filmmaker Q&As. These are just a few aspects that created an environment that proves to keep people returning.

The founder of the Lookout Wild Film Festival, Andy Johns, hopes to experience even further success down the road. He recently said, “As we continue to grow, our goal still remains the same. That is to share inspiring films that tell a story of beauty while educating viewers.”

 

For more information about the Lookout Wild Film Festival, visit www.lookoutfilmfestival.org or www.facebook.com/LookoutWildFilmFestival/.

 

Categories
Events

Jack Brown’s Beer & Burger Joint Presents Southeastern Climbers Coalition Fundraiser

CHATTANOOGA, TN — On October 26, 2017, Jack Brown’s Beer & Burger Joint will hold a fundraiser for the Southeastern Climbers Coalition.

 

The fundraiser will take place from 12 pm to 2 am. With the total amount of money raised, 15% of sales will go towards the Climbers Coalition.

The Southeastern Climbers Coalition Fundraiser will include raffle donations from High Point Climbing Gym. The raffle will take place from 7 pm to 9 pm. In order to participate in the raffle, tickets must be purchased at the event. All fundraiser participants will receive 1 free raffle ticket with each food purchase during the event. Free pint glasses will be available to the first 20 people to arrive at the event after 7 pm.

In 2008, Aaron Ludwig and Mike Sabin, two childhood friends with big dreams, established the first Jack Brown’s Beer & Burger Joint. Over time, the chain has continued to grow and prosper throughout the South. With the latest location being 818 Georgia Avenue in Chattanooga, Jack Brown’s Beer & Burger Joint hopes to establish a strong presence within the Chattanooga community.

Sara Taylor, the manager at the Chattanooga location, cannot wait to apart of this event. Sara said, “It is important for Jack Brown’s to get involved in the community around us. Partnering with the local Chattanooga climbing community will be a great fundraiser. On October 26th, we hope to help raise money for the Southeastern Climber Coalition. Beer and burgers to show support doesn’t get more delicious or simple!”

ABOUT JACK BROWN’S BEER & BURGER JOINT

Jack Brown’s is a bar that happens to sell a really fantastic burger, and the menu is purposely simple. This is not a restaurant that tries to please all tastes. We choose to focus on doing one thing and doing it really well. Our burgers are unique and crave-able. We always stock an exciting variety of all styles of craft beer, ranging from local darlings to rare beers from around the world. Our staff is the “special sauce” that brings all of this together. They have all been trained to guide you through the world of craft beer and crazy burgers and to make sure you have a good time.

For more information, please visit www.jackbrownsjoint.com.