Preparing Your Business For The Holidays
It’s the most wonderful time of the year… until you’re stressed! In this article we share five tips to keep your business organized and running smoothly throughout the holiday season.
Start a checklist:
Have a lot on your plate? We all know it’s hard to get much accomplished around the holidays. Start ahead of time and make a checklist of the things you need to accomplish before the end of the year. Seeing it on paper makes it real!
Plan your advertising & promotions now:
You’re probably thinking, “But Christmas isn’t here yet!” You’re right, but it approaches quickly! Plan your advertising now. Set realistic goals of when you want to start your paid ads by thinking about what makes the most sense for your company.
Bonus points: Plan your entire advertising campaign now. This will give you enough time to tweak anything before it’s live. You can even schedule your Facebook and Instagram ads for a later date. No sweat off your brow!
Everyone wants to take off work at the same time. It’s inevitable. If you wish to make all of your coworkers happy, make them aware that everyone needs to plan ahead for time off. Try putting up a calendar in the breakroom or send out virtual calendar invites. Once all employees have their off-time scheduled, send out a calendar with who is off each day.
Yay… another office party. Kidding! These can be fun. Ask your co-workers to vote on a “theme” for your office party. That way everyone feels like they get a say in the event.
Idea: Instead of a gift swap, schedule a fun time out on the town. We’re thinking, paintball wars, renting out an entire movie theater, axe throwing- you know, all the fun stuff.
If your business has an e-commerce site, do all of your updates now. Do you have new products coming? Try and upload as many as you can before the “rush of the holidays” arrives.
Remember that the New Year will bring new things! After Christmas is the perfect time to update your website.