Creating a Viral Video by Bypassing Facebook Censors

Spectruss didn’t let Facebook’s ban on firearms stifle sales for a client


The social media giant, Facebook, announced it was banning the sale of guns and ammunition on the site in 2016. Recently, it included ads for weapon modification accessories. An example of this would be gun safes, mounts, gun cases, and slings. Since Liberty Safes of Chattanooga is a client of Spectruss, this became a challenge to effectively promote the business online. But, with a little creativity and some fun, the team at Spectruss created an entertaining commercial featuring “Randy the Safe Guy” and devised a clever way to get around the ban – censor any mention of the word “gun.” It resulted in receiving over 1 million global views and was shared by big websites, like Reddit.

Check out the hilarious video below:

“It’s a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.”


Info Wars

“The most brilliant gun safe ad ever.”



Reddit, an American social news aggregation, web content rating, and discussion website, picked up the commercial just six days ago with the caption, “I just stumbled across this gem while looking at safes.” It’s already received hundreds of engagements and 4.4K up likes.



Digg, the homepage of the internet, named the commercial the “Most Brilliant Gun Safe Ad We’ve Ever Seen”. The platform features the best articles, videos, and original content that the web is talking about right now. (



On Facebook, its received a reach of over 300K, with only $600 spent on advertising.


How to Survive Your Company’s Holiday Party From Start to Finish

‘Tis the season of office holiday parties and cheers to making it a memorable one and not an embarrassing one

Despite having the word “party” in the name, this is still a work event. However, we all know mixing booze, coworkers, and clients can be volatile. The night could go well or it could turn into a drunken disaster. You don’t want to be “that guy or that girl” who people remember because of poor choices. So, here are a few survival tips to avoid humiliating yourself and not becoming “that” guy.

1. Eat beforehand

Your party will more than likely have food available for guests and you’re obviously allowed to eat some. But, you should still eat at least some before the party begins for many reasons. The first being you don’t want to be that “guy” who lingers around the food table and is too busy to mingle because he constantly stuffing his face with mini-sandwiches. The second being, if you plan on drinking, you’re putting yourself in a situation to become more intoxicated than you intended.

2. Acknowledge the dress code

Whatever you choose, remember that this is still a business event and not a bros night out. You need to find out what the dress code is from your co-workers and dress appropriately. Not doing so can result in conversations behind your back about not getting the memo or you simply feeling uncomfortable. Showing up in an ugly Christmas sweater at a formal event won’t be considered funny or professional. In reality, it would be really creepy.

3. Show up

Whether you’ve been with the company for a while or you’re a newbie, a holiday party is a great way to build relationships with your co-workers and a great networking opportunity. To show that you’re committed to the company, make sure you show up for at least 30 minutes and introduce yourself. You don’t to that “guy” who never shows up at company events.

4. Know your drinking limits

You only get one first impression, so you need to prepare yourself ahead of time by setting guidelines, whether that’s one or two drinks max. While indulging in more than a few drinks helps combat any shyness or nervousness, it’s better to be introverted than to make a fool of yourself. Overall, you want to make a great impression so people will remember you.

5. Go beyond your usual circle

Company holiday parties are not just for employees, you’ll also be seeing new faces, including clients or your colleagues’ spouses and friends. It’s easy to spend the party around the same people you spend most of your work time with. But, this is a great opportunity to make new connections and build relationships. Arrive at the party with a goal to speak to at least three new people. Make sure to ask open-ended questions as you chat so the conversation flows well and keep good eye-contact.

6. Be mindful of social media

Remember that social media is open to the public and you’ll want to avoid posting photos of anyone who has had too much to drink. Even though they are dropping it low, it’s a huge no-no to post anything negative about your company or its holiday party. In general, it’s best to always stay positive and ask permission before posting photos on social media, especially if it’s someone else.

7. Avoid talking work

Since this is an office event, it’s obvious that some business-related conversations will come up, but this isn’t the time to ask about new openings or eligibilities. This is supposed to be a party, not a company meeting. You’ll end up annoying people who are there to just relax, which is also what you should be doing. It’s important to avoid any gossiping about your coworkers, politics, religion, and so on as well. Things can get awkward real quick. If you’re not sure what to talk about, try movies, Netflix series, weekend plans, pets, travel plans, and food.

8. Know when to leave

It might be a fun night, but don’t make a nickname for yourself as the party animal by being the last one to leave. Learn to read the room and take your cue from the majority. If you note the is party slowing down, this might be a good time to make your exit.

9. Say goodbye and thank you

If you don’t say your goodbyes, it will leave the wrong open-ended questions about why you snuck out. You also need to make a point of going up to the people who organized the party and thank them for doing a great job, whether you loved it or hated it. Expressing your gratitude about the party if a professional and polite way to acknowledge the time and money they put into the party.

10. Make it to work the next day

If you don’t make it to work, everyone will know why you didn’t show up…because you drank way too much. If you’re not there, everyone will sit around and talk about your bad behavior the night twice as much. You’re already in trouble, don’t let it escalate.


The Spectruss Holiday Event

‘Tis the season for holiday festivities and cheers to everyone who made ours a successful one!


The team at Spectruss would like to give a very warm thank you to everyone who joined us for our holiday party on December 6th, 2018. As always, we had a wonderful time gathered together with teammates, clients, and friends to celebrate the merry and bright season.

Also, a special shout-out to Gallery 1401 for the amazing event venue and Rick Rushing & the Blues Strangers for laying down some sick tunes!

Please tag or share with us any images you took at the event so we can post them on our website and social media pages! You can view all the event photos here,

Thank you and happy holidays from all of us at Spectruss!



Spectruss Welcomes a New Addition to the Team

A Chattanooga-based marketing agency continues to grow with business development hire


Chattanooga, TN – Dec. 5th, 2018– Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is excited to welcome James Knicely to the team as Account Manager to engage with current and future clients to build and maintain a consistent pipeline for Spectruss.

James Knicely joins Spectruss with an extensive background working with large commercial accounts including Comcast, IKEA, NBC, and Marriott. During this time, James began to realize his passion for building relationships to help grow businesses. As the account manager, he will drive all aspects of business development and sales at Spectruss. Some of the responsibilities include developing new customer relationships, reviewing and responding to inbound leads, lead evaluation and qualification, engaging in outbound lead generation activities, and identifying business opportunities and performing targeted outreach.

“I’m excited to be joining the team at Spectruss where I can exercise both my technical and relational sides in tandem to provide value and a unique perspective. It’s a group of really talented people and it’s a great opportunity to work with amazing companies as we help them grow their brands and businesses,” said James.

James hails from Virginia, where he was born, raised, and educated at the University of Virginia with a Bachelor’s degree focused in International Relations and Affairs. He thrives in collaborative environments where he can work with teammates, customers, or partners to achieve common goals.

Together as a team at Spectruss, they provide clients with a full breadth of advertising and digital marketing services including video/photo production, brand identity, paid media, web development, e-commerce, PR, and specialized services in the form of a virtual CMO. The agency enables their clients to put their best foot forward in the market, so they can focus on their business, while Spectruss focuses on letting people know where to find them.

When James is not in the office or meeting with customers, he can be found hiking the many trails around Chattanooga with his wife and dog, or on the field playing ultimate frisbee. He is a self-admitted beer snob but also is a firm believer that who you are sharing a drink with, matters more than what drink you are sharing. Whether it’s personal or for business (or both!,) James enjoys connecting with people and building the Chattanooga community.

Seriously, shoot him an email (, and he’d love to grab a drink (beer, coffee, water, kombucha, whatever…).



Spectruss is a full-service marketing agency based out of Chattanooga, TN that specializes in marketing solutions utilizing custom website development, brand identity, videography and photography, digital marketing, e-commerce, paid media, public relations, review management, and data analysis. Their mission is to build long-lasting relations, living on the cutting edge of technology, advertising, and marketing to provide an unrivaled return on investment for clients.

For more information about Spectruss, its clients, and services, visit