Categories
Business Digital Marketing Marketing

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s simplify your blog strategy and start driving more traffic to your site!

To start, let’s view this like we would a business plan. Think about your niche and what your business has to offer. You will want to write blog topics that go hand-in-hand with your business. Random topics that have nothing to do with your line of work should be avoided.

 

Let’s say you are a General Contractor. You will need to write about topics that go along with your trade. Here are some ideas:

  • What To Look For When Selecting a General Contractor
  • Five Crucial Things To Consider When Selecting A House Plan
  • The Best Time To Start Building Your Dream Home

 

Do Some Research!

See what your local and national competitors are writing about. It is important to research both as your local competitors are who you are challenged by on a daily basis. National leaders can help paint a bigger picture- it’s always important to aim high with your goals!

 

Implement SEO

This is a biggie. Without good SEO, your blog will not reach your intended audience. It’s ok if this is over your head. You can always hire help!

 

Add Visuals

Break up your text with engaging visuals. Bonus points if this is your own imagery! Stock photos are acceptable, but your viewers want to see the real, raw content!

 

Scheduling Your Blog

If you are just starting out, plan to write two blog posts a month. Once every other week is perfectly fine and will give you adequate time to write an exceptional blog post!

 

Categories
Business Events Marketing

October Marketing Ideas Blog

Spooky season has arrived! Do you have a case of the October Marketing Scaries? We’re here to help!

We have combined some great ideas to market your business this October.

 

FOR ONLINE BUSINESSES 

Social Media:

Get people active on social media by engaging and having fun with your business page. Give out some kind of recognition or prize for these ideas:

  • BLAST FROM THE PAST: Tag us in your favorite Halloween Costume
  • Kid’s Edition: Share your child’s costume and receive a $10 gift card
  • Best Halloween Decorations: Tag us for a chance to win our Halloween Giveaway Basket!

 

Marketing Campaigns: 

At least once in October, send out a festive Halloween email campaign. This can be light-hearted and fun. Fill your email with all the fun graphics… Think jack-o-lanterns, ghosts, goblins, vampires – all the fun stuff!

 

Share a fun photo of your employees dressed up the year prior. People want to get to know you better!

 

FOR BRICK & MORTAR STORES

Storefronts:

Make your storefront a beautiful background for passerby’s to take family photos. Make sure your brand name is noticeable at all angles of where the photo may be taken. When people share their photos on social media, that’s free marketing for you! 

 

Trick-or-Treat:

Schedule a Halloween open-house and give away candy to the kiddos! If your store is targeted more towards adults, host a fall open-house with a unique autumn twist like “Boos and Brews”.

 

Fall Festivals:

This time of year we have many fall festivals, cake walks, barn sales and so on. Plan in advance and sign-up for a booth to showcase your business!