Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium line of 100% organic, full spectrum CBD products. With months of market research, Spectruss identified the best avenue to release a CBD line to successfully target consumers. Spectruss integrated this research to build a custom e-commerce platform to propel Kyte Life to the forefront of the health and wellness industry. Kyte Life will be sold direct to consumer at its website www.kyte.life.

Goal Conversion Rate: 2.38%

Site Visits: 1.1k

Discovery:

36%leads came from Paid Search

28%leads came from organic search

20%leads came from social

 

Spectruss competes in AFF of Chattanooga’s American Advertising Awards, the largest and most representative competition in the advertising industry, and lands a Silver ADDY Award and a National Client

 

Last night, the American Advertising Federation of Chattanooga hosted its annual American Advertising Awards at The Edney from 6:30 om – 8 pm. Individuals of the local advertising and media community came out to celebrate the best of online/interactive, film/video & sound, print, cross-platform and out-of-home.

At the Gala, 12 Gold, 23 Silver, and 21 Bronze were awarded to a wide range of local advertising agencies, in-house marketing departments, and freelancers that participated. Entries were judged based on creativity, originality, and creative strategy. A panel of four judges from across the nation reviewed and scored the work.

Spectruss was awarded a Silver ADDY Award for their work on their “Randy the Safe Guy” viral video that received over a million global views. The video was distributed through YouTube and Facebook and featured on Reddit, Digg, Info Wars, and thebigshow.com.

The award-winning video was created for Liberty Safes of Chattanooga, a client of Spectruss. The goal was to create a strong, rough around the edge video to promote the business online while overcoming Facebook’s ban on the sale and promotion of guns and accessories. As a result, the Spectruss team created an entertaining commercial featuring “Randy the Safe Guy” and devised a clever way to get around the ban – censor any mention of the word “gun.”

Soon after the viral success, Liberty Safe’s National Company reached out to Spectruss to produce similar campaign commercials for their nationwide networks.

The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step towards winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

So… stay tuned on Randy the Safe Guy and Spectruss’s adventure towards fame!

Spectruss didn’t let Facebook’s ban on firearms stifle sales for a client

 

The social media giant, Facebook, announced it was banning the sale of guns and ammunition on the site in 2016. Recently, it included ads for weapon modification accessories. An example of this would be gun safes, mounts, gun cases, and slings. Since Liberty Safes of Chattanooga is a client of Spectruss, this became a challenge to effectively promote the business online. But, with a little creativity and some fun, the team at Spectruss created an entertaining commercial featuring “Randy the Safe Guy” and devised a clever way to get around the ban – censor any mention of the word “gun.” It resulted in receiving over 1 million global views and was shared by big websites, like Reddit.

Check out the hilarious video below:

“It’s a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.”

 

Info Wars

“The most brilliant gun safe ad ever.”

https://www.infowars.com/watch-gun-safe-peddler-bypasses-facebook-censors-in-clever-ad/

 

Reddit

Reddit, an American social news aggregation, web content rating, and discussion website, picked up the commercial just six days ago with the caption, “I just stumbled across this gem while looking at safes.” It’s already received hundreds of engagements and 4.4K up likes.

 

Digg

Digg, the homepage of the internet, named the commercial the “Most Brilliant Gun Safe Ad We’ve Ever Seen”. The platform features the best articles, videos, and original content that the web is talking about right now. (https://digg.com/video/liberty-safe-ad)

 

Facebook

On Facebook, its received a reach of over 300K, with only $600 spent on advertising.

Using the soul of WordPress so clients gain a competitive edge

 

Today, millions of businesses are using WordPress for running their online business in a profitable and effective way. Although WordPress can meet many requirements, it cannot meet each and every one of them. As the competition in the marketing industry increases, each business has to have a website that will help them gain a completive edge. After a certain time duration, this requires every business to make changes in their website functionality to serve their clients in the best possible way.

However, redesigning or remodeling of a website is not possible every time and will take a lot of time, money, and effort. This is when you need the assistance of an experienced and specialized developer to create your own personalized plugins.

At Spectruss, we experienced an example of this accommodation first hand when our developer, Evan, ran into this problem working with images for our websites. He noticed the inefficiency of running every single image we use manually through an image compressor and decided to write a custom plugin that would automate the process. The result was a plugin which reads off a Google Lighthouse audit to detect all of the bloated images on a WordPress site and replace every single one with a new, optimized version.

“What this plugin does for me, and can do for any WordPress developer, is efficiently automate the never-ending task of optimizing images for the web,” said Evan Norton, Web Developer at Spectruss.

 

Unlike random untested plugins downloaded from the web, our customized plugins work exactly how each unique client wants them to perform to improve the overall users’ experience. Whether you want to improve the security of your site, boost the performance and speed of the site, or apply any additional custom functionality, all of these things can be easily achieved with Spectruss.

Our plugin development services will not only help boost the existing functionality but also enable you to add new features to your site in a quite easy and economical way.  With our experienced and specialized WordPress plugin developers, your website is used as an effective medium or tool for targeting customers, grabbing their attentions, increasing revenues, and boosting traffic on the site. Additionally, our plugins are highly packed with important features like:

-High level customization

-Multi-user capable

-A stronger level of security

-Consistency and Flexibility in design

-Optimized for search engines for higher ranking.

These are only a few benefits of utilizing our plugin developers. To learn more, call Spectruss today.

 

A Spectruss Case Study

 

Overview

Royal Highnies is a growing retailer showcasing luxury loungewear online. They have spent years moving into the spotlight as a maker of premium undergarments and loungewear, specializing in what is widely known as “the perfect boxer short.” From Royal Highnies boxer shorts to tee shirts to lounge pants and more, Royal Highnies delivers the ultimate comfort and quality for men, women, and children.

 

The Challenge:

Maintaining Various Sales Channels

The shopping behavior of modern consumers has evolved, and expectations have risen. Consumers want their shopping experience to be easy and convenient, no matter where they are. Like most retail companies Royal Highnies faced challenges to differentiate, adapt, and meet these ever-changing buying behaviors of digitally empowered customers across various sales channels. The company wanted to present their wholesale customers with a seamless experience alongside their normal retail store, while also capitalizing on direct to consumer sales. Fortunately, with the right strategy in place, it is possible to successfully reach and manage both channels on a fully responsive, seamless platform.

 

Solution:

Identifying Channel Opportunities

At Spectruss, our customized, scalable omnichannel strategy allows us to understand the entire retail landscape to help retailers like Royal Highnies manage the challenges of selling across all retail platforms. Our approach delivers a seamless and consistent experience across channels while factoring in the different devices that consumers are using to interact with Royalhighnies.com. The purpose is to create personalized real-time customer experiences on the channels where they are shopping and buying, whether it’s in a physical store, online store, or social media, to nurture more sales and engagements. It inter-relates every channel to engage with customers as a holistic-whole, to ensure they are having a wonderful experience with the brand throughout each and every channel.

 

Fully Responsive Site

After building a beautifully designed website, we set up a mobile and tablet-specific personalized strategy that uses geography to enhance the experience for on-the-go shoppers. This integration and seamless experience across all consumer touchpoints allow multi-channel selling to be as natural as possible for double the conversions rates.

 

Made Every Touchpoint Shoppable

Instagram’s Newest Shopping Features

In order to fully capitalize on direct to consumer, we incorporated Instagram’s newest shopping features to close the loop between the product discovery stage and conversion stage. This helped Royal Highnies provide a more seamless experience for customers who see their products on social media, eliminating the need for them to search for their website for the desired product and make a purchase.

 

Search Engine Optimization

Optimized all devices for search engines to increase organic and paid search results.

 

Wholesale Extensions

To balance wholesale with growing D2C sales, our developers integrated a wholesale plugin specifically for WooCommerce that provides wholesale customers an amazing experience alongside Royalhighnies.com normal retail store.

Automatically adjusts pricing based on email

Product visibility control

Tiered discounts

Streamlines order form

Tax control

 

Seamless Integrations

We installed QuickBooks and ShipStation extensions so Royal Highnies can keep their shipping and accounting information in sync by allowing ShipStation to automatically send sales receipts directly to their QuickBooks platform.

Online Shipping and Order Fulfillment:

Without proper automation and infrastructure, delays and mis-ships can occur, especially when selling on multiple channels. To prevent this, we integrated ShipStation so Royal Highnies can easily customize a streamlines order fulfillment process, handling everything from order import and batch label creation to customer communication.

Accounting Software:

We integrated QuickBooks to help Royal Highnies effectively manage their money, track expenses, create customer reports, and generate receipts and invoices, anytime and anywhere.

 

The Results

Royal Highnies has already seen a 48% increase in sales since launch from mobile and tablet devices. These were devices that were previously returning little to no sales since the site was not optimized for mobile and tablet sales.

 

Cogent Studio and PV Design join forces to become Tinker Ma

 

Chattanooga, TN – Sep. 5th, 2018– Chattanooga-based architecture and design firms Cogent Studio and PV Design announced a merger between the two award-winning firms. Already working seamlessly as one firm, Tinker Ma partnered with Spectruss, a full-service marketing agency, to provide a newly redesigned website; tinkerma.com that highlights its portfolio of notable architectural projects like the Flying Squirrel, High Point Climbing & Fitness, and the Dwell Hotel just to name a few.

“We have had an amazing few years full of learning, growth, and some amazing projects. Along the way, we have been focusing on developing our vision for the future and creating strategies, alliances, and collaborations that will help us thrive. We are excited to forge a collective based on our mutual desire to shape the built environment through thoughtful design, technical expertise, and the drive to help communities thrive,” said Trey Wheeler, Principle at Tinker Ma.

Under the leadership of Trey Wheeler, AIA, NCAR, Craig Peavy, AIA, NCARB, LEEP AP, and Thomas Palmer, AIA, LEEP AP, Tinker Ma is built on an impressive portfolio of 60 years of experience with significant living, staying, eating, shopping, learning, playing, place-making, and conceptual projects that have created an lasting imprint on the community. To help deliver and celebrate this endeavor, Spectruss developed a new platform to help Tinker Ma refine their message and grow their already extensive services in a way that is accessible and engaging for both of their existing clients and new ones.

Created with user experience firmly in mind, tinkerma.com provides visitors with an informative experience, showcasing the firm’s award-winning projects that positioned the firm to be awarded the 2018 AIA Tennessee Merit Award, Best Construction Detail, Best Residential Design of the Year, and featured in the Hospitably Design Magazine, along with many more. The website has been designed using the latest technology that delivers an intuitive, well-crafted and visually compelling online presence that reflects the reputation and talent of the firm.

If you would like more information about Spectruss, please call Erin Taylor at 423.800.8633 or email info@spectruss.com.

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About Spectruss

Spectruss is a full-service marketing agency based out of Chattanooga, TN that specializes in Marketing Solutions utilizing custom website development, graphic design, photography, online and print advertising, social media management, review management, and data analysis. Its mission is to exert passion through every project, design, or website development they touch.

 

One of the most robust and advanced E-Commerce Platforms in the industry

 

Overview

 

Accuserv, a national distribution company focused on providing products and services to multi-unit operators, always stays one step ahead within the supply-chain industry. The company knew they were embarking on fulfilling a vast need for large multi-unit operators as a unique supply resource, but that was not enough. They wanted to position themselves to take advantage of the latest innovations and technology to provide high-quality and price-transparent products to their growing customer base. So, they reached out to Spectruss to lend a hand. 

 

Challenge

 

In 2013, Accuserv and Spectruss started a journey that would revolutionize and disrupt the entire supply-chain industry. At the time, Accuserv barely had a website, and their branding and marketing was an afterthought. Their partner list included multi-unit, Fortune 500 powerhouses such as Yum! Brands, Humana, Regions Bank, and Chick-fil-A, just to name a few. Our goals over the coming years were to take their brand identity and transform it into a cutting-edge company while building a customized E-Commerce System unique to each of Accuserv’s clients. The result: a complete disruption of the supply-chain industry.

 

Our Approach

Knowing the importance of identity, we started our multi-year project by updating the branding, marketing collateral, and presentational website for Accuserv. This initial project built the base for things to come while giving the sales team the tools they need to land more clients. Next on the agenda, Spectruss set their aim on developing a customized E-Commerce System that would connect with Accuserv’s NetSuite System, and give each of Accuserv’s clients a customized ordering system. Thus, changing the landscape of multiple industries.

At Spectruss, we know a brand represents more than their logo. So, our team enhanced Accuserv’s brand identity and reputation by:

Revamping their brand image

Creating a revolutionary and customized E-Commerce experience

Social media management

Seamless website design

Digital marketing

 

Customized E-Commerce Platform

We created one of the most robust and advanced E-Commerce platforms in the industry that allows Accuserv to assess and assimilate data while customizing the scope of services for each and every client. Now, intrinsically unique operators from healthcare to hospitality can individually access their own customized profile, on their own Accuserv website, populated with all of the products for their specific facility needs.

Our devoted custom approach focused on localization, personalization, and customer experience. We wanted Accuserv’s multiple industry clients to be wowed at its innovative and cost-efficient, streamlined E-Commerce System.

Accuserv is now able to present these benefits to their clients, positioning the company as a disruptor within the multi-billion dollar, supply-chain industry:

Customized E-Commerce shopping experience for each partner

Simple and automatic order generation for effortless fulfillment and processing

Consistent, transparent and guaranteed, competitive pricing

 

Social Media Management + News

Increased brand awareness by creating authentic and shareable content for Accuserv’s social media channels Twitter, Facebook and LinkedIn.

 

Responsive Web Design

Our professional graphic designers designed an innovative and engaging website that maximizes ease of use for Accuserv’s clients, ensuring user satisfaction and conversion increase. With extensive research and data analysis, we custom built the web pages to achieve SEO support for better search engine rankings and consistency across all mediums. Our web development plans always consist of three necessities: attract, convert, and repeat.

 

Email Marketing Campaigns

Effectively drafted and delivered real-value content that captivated Accuserv’s innovative supply-chain solutions that help their clients succeed. We focused the messaging on valuable and exclusive information by educating subscribers through Accuserv case studies and latest news stories. Our goal was to capture recipient’s attention and share the company’s rapidly evolving capabilities. After distribution, we carefully tracked and monitored performance metrics to improve future campaigns.

 

Results

 

Email campaign open rate: 26% (compared to industry average of 17.7% )

Email campaign click rate: 3.4% (compared to industry average of 2.4%)

 

Testimonial

“Spectruss has played an integral part in building Accuserv to the revolutionary and disruptive supply-chain solutions company it is now. From custom built E-Commerce Systems that integrate into our NetSuite platform, to complete inbound and outbound sales funnel development, Spectruss has been there every step of the way.”

Buddy Bockweg, President – Accuserv