Spectruss

Spectruss Designs Custom Branding and Builds Online Visibility for Recognized Cosmetic Surgeon

Jessica Frampton

Jessica Frampton

May 9, 2019

At Spectruss, we know that obtaining a strong online presence is crucial for growing a business. Since its founding, we have worked alongside Sturm Cosmetic Surgery to create a custom designed website to reach a targeted audience. By integrating thoughtful design and strategic marketing strategies, we have established and grown Sturm Cosmetic Surgery’s online visibility over multiple different channels.

Brand Identity

Portraying your brand through storytelling is vital for captivating the interest of your consumers. Our creative team developed a compelling core message for Sturm Cosmetic Surgery to feel “Beautifully You” by articulating precise copywriting content for the website. Creating informative content with special attention to style and tone brought the inspiring brand voice to life.

Graphic Design

Excellent visual design is a crucial element that sets a business apart from its competitors. Our creative team was eager to build a beautiful platform for Sturm Cosmetic Surgery that would readily attract customers. We thoughtfully created a logo, color scheme, and graphics to portray the company’s brand image. Our team also edited and retouched all gallery photos to ensure a uniformed look was achieved.

 

 

 

Responsive Website Design

To achieve a seamless website experience, our team integrated responsive design which allows easy navigation between different screen sizes. Designing a mobile- friendly site for Sturm Cosmetic Surgery was an important step to ensure patients could easily view hours, upcoming events, and find directions.

Search Engine Optimization

One of the most important steps you can do for a new business is to maximize its online traffic visits through search engine optimization. In order to stand out against competitors, our team optimized Sturm Cosmetic Surgery’s website to obtain a high- ranking placement in the search results, leading to increased visibility and more website clicks.

Paid Advertising Management

Paid advertising is an excellent way to increase business growth by driving traffic towards multiple different online platforms. By utilizing search engines such as Google Search Console, Bing Webmaster, and Google my Business, our team achieved excellent growth results in less than two months.

Goal Conversion Rate: 2.38%

Site Visits: 1.1k

Discovery:

36%leads came from Paid Search

28%leads came from organic search

20%leads came from social

 

Social Media Management

Social media is an effective platform for your business to gain exposure and build customer relationships. Our team managed Facebook and Instagram platforms for Sturm Cosmetic Surgery to ensure informative and up-to-date content was used to portray services, products, and upcoming events. In less than two months, we saw significant growth and built a social community for the business.

Facebook:

-270 fans

-1.2k engagements

-2.6k page content clicks

Instagram:

-147 followers

-1.3k engagements