Spectruss competes in AFF of Chattanooga’s American Advertising Awards, the largest and most representative competition in the advertising industry, and lands a Silver ADDY Award and a National Client

 

Last night, the American Advertising Federation of Chattanooga hosted its annual American Advertising Awards at The Edney from 6:30 om – 8 pm. Individuals of the local advertising and media community came out to celebrate the best of online/interactive, film/video & sound, print, cross-platform and out-of-home.

At the Gala, 12 Gold, 23 Silver, and 21 Bronze were awarded to a wide range of local advertising agencies, in-house marketing departments, and freelancers that participated. Entries were judged based on creativity, originality, and creative strategy. A panel of four judges from across the nation reviewed and scored the work.

Spectruss was awarded a Silver ADDY Award for their work on their “Randy the Safe Guy” viral video that received over a million global views. The video was distributed through YouTube and Facebook and featured on Reddit, Digg, Info Wars, and thebigshow.com.

The award-winning video was created for Liberty Safes of Chattanooga, a client of Spectruss. The goal was to create a strong, rough around the edge video to promote the business online while overcoming Facebook’s ban on the sale and promotion of guns and accessories. As a result, the Spectruss team created an entertaining commercial featuring “Randy the Safe Guy” and devised a clever way to get around the ban – censor any mention of the word “gun.”

Soon after the viral success, Liberty Safe’s National Company reached out to Spectruss to produce similar campaign commercials for their nationwide networks.

The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step towards winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

So… stay tuned on Randy the Safe Guy and Spectruss’s adventure towards fame!