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Email Marketing Design Trends to Help Reach a Larger Audience

Jessica Frampton

Jessica Frampton

March 22, 2019

Email marketing is one of the most effective ways to communicate with your audiences. It’s important that your email stands out to your subscribers and speak a clear and interesting message. An effective design can grab the attention of your reader and increases the chance for them to read your content.

Intelligent Design

Intelligent design within emails refers to the combination of design with technology.  This allows your subscribers to interact within their emails. Creating embedded surveys within an email allows readers to interact within their inbox, without getting redirect to another page.

 

Typography

Integrating creative and original typography into your email will help it to stand out. Using different fonts will also bring different parts of the email to life. Branding ideas use different typography to highlight certain offers within an email to capture the reader’s attention and lead them to make a purchase.

Videos

Based on a recent study, embedding videos in an email is the latest trend that has proved to increase the email open rate by 19% and the click-through rate by more than 50%. Also, including video content within an email is an interesting way to communicate your message to the reader. Videos grab the attention of the audience while also easily getting your point across. Viewers are more drawn to video content rather than reading through text. A video clip also saves time for the reader and the sender by explaining a concept or product in a quick and interesting way. Including videos in emails is an effective marketing trend that has proven success.

AMP Powered Emails

AMP (Accelerated Mobile Pages) allows the viewer to stay within an email rather than being redirected to a new web page. Last year, Gmail (Source) announced the addition of interactive emails powered by AMP. AMP powered emails allow information to be updated in real-time, which means that an email can always stay up to date with its content. This is a valuable marketing trend that will drastically change email effectiveness.

Visuals

Visuals have gone to the next level. The new trend is creating 3D images. Using tools such as Adobe Dimensions CC helps designers to create innovate images with a realistic look. This content wows the reader and brings a who new design perspective to the email that your subscribers will love.