Tips to Strengthen Your Brand’s Social Media Presence

Social Media Demographics

In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms. You don’t want to waste time creating content on a platform where your target audience doesn’t have a large existence.

Social Media Engagement

It is important to note why consumers follow and unfollow brands. Paying attention to these indicators can help you improve your business profile and create more engaging content.


Build a Strong Profile


Building a social media strategy for your business is extremely important. It will help you to pinpoint who you are as a brand and give you direction on content to post. Take the time to identify your target audience to ensure you are utilizing the best platform to reach your consumers.


Using a theme helps boost your presence by creating a visually appealing profile and adding an overall uniformed look. Theming your account is especially effective on Instagram. Using similar filters, imagery and color schemes helps set a mood that reflects your brand to your followers.


Use strong visuals on your social media accounts by integrating high quality pictures and videos. Posting eye-catching visuals is a great way to attract a bigger following. Think outside the box with your images such as utilizing puzzle feeds or grid images on instagram.


Be informative, get creative and use humor. Captions are an important part of your social media posts because they can drastically increase engagement. Asking questions in your captions encourages your followers to comment responses on your post. When a post receives a certain amount of engagement, Instagram’s algorithm actually boosts that post so more users are likely to see it.


Mix up your content and keep it interesting. Utilizing Instagram/Facebook Stories is a great way to add something different to your profile while also reaching a large audience. Over 500 million instagram users engage in instagram stories every single day. Utilizing live stories is another great way to draw in your audience. Since your followers are notified when you start a live video, its a great way to increase engagement with consumers.



Spectruss Launches CBD Product Line, Kyte Life

Chattanooga-based marketing agency introduces the all-new Kyte Life CBD brand to the market with custom branding and innovative design

Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium line of 100% organic, full spectrum CBD products. With months of market research, Spectruss identified the best avenue to release a CBD line to successfully target consumers. Spectruss integrated this research to build a custom e-commerce platform to propel Kyte Life to the forefront of the health and wellness industry. Kyte Life will be sold direct to consumer at its website

The Spectruss team incorporated thoughtful marketing strategies and design techniques to create a memorable and distinct visual identity for Kyte Life. Choosing a catchy name and unique color scheme that would stand out against its competitors was a crucial step to integrate into both the packaging and website design for Kyte Life. The creative experts at Spectruss ensured that Kyte Life’s packaging provided a memorable presentation to attract consumers to the product. Spectruss successfully communicated consistent branding style throughout the design of Kyte Life’s e- commerce website.

“We are excited to introduce Kyte Life and offer a broad selection of premium CBD products online! Through detailed brand development, we have secured a strong visibility for Kyte Life to reach consumers across the nation.”

Kyte Life launched several products including CBD Tincture, Salve, Soft Gels, and Vape Pen and Cartridge Kit. Infused with subtle delicious flavors, each product undergoes quality manufacturing to ensure it is void of any harsh chemicals or metals. Kyte Life’s CBD products are always 100% organic, THC free and Gluten free.

In addition to brand development, Spectruss integrated event sponsorship opportunities so Kyte could stand out against the competition. This provided face to face contact with consumers and paved the way for generating direct contact with Kyte’s target audience.

Moving forward, Spectruss will continue to help Kyte Life create compelling content, secure brand influencers and select strategic partners for growing its direct to consumer customer base. Spectruss is also helping with the setup of the Kyte Life Foundation, including the selection of beneficiaries.