lookout wild
film festival
lookout wild
film festival
Person standing on glacial surface with icebergs, part of Lookout Wild Film Festival marketing visuals for audience growth.A person walking on ice surrounded by glaciers, featuring Lookout Wild Film Festival 2022 branding.
Lookout Wild Film Festival logo for 2020 Official Selection with geometric black and white design elements.

Wild places
and the people they inspire

The challenge

Festivals get bigger and even better each year with high expectations from eager crowd goers. So how can you continue to scale live experiences for a festival year after year? The Lookout Wild Film Festival, known for its annual celebration of outdoor conservation and adventure films from around the world, approached us with this challenge.

Stylized character design for Brewski beer branding, featuring unique clothing and abstract shapes in summer colors.Empty canvas representing digital marketing strategies for the Lookout Wild Film Festival, supported by Spectruss.

Solution

Since its inception in 2012, Lookout Wild Film Festival has partnered with Spectruss to increase its brand awareness and audience attendance. Our digital marketing strategies and creative branding led to exponential growth for the Lookout Wild Film Festival.

Each year, we gave the festival a fresh new look to set a new theme from previous years. In 2019, our team redesigned the entire identity of the Lookout Wild Film Festival, including a highly dynamic, attention-grabbing logo and a fully-responsive website redesign.

From strategic advertising to social media and email campaigns, we’ve managed all of Lookout Wild’s digital marketing since its establishment.
With increased brand recognition, Lookout Wild has attracted major film productions with big brand sponsors such as Redbull, Audi, North Face, and Patagonia. In 2015, the festival made its first major move to a larger venue to accommodate its huge growth in audience attendees and has constantly been moving to much bigger venues year after year.

Creative strategies and core branding principles have elevated the Lookout Wild Film Festival to a widely recognized annual event, bringing to light wild places and the people they inspire!
 
Colorful promotional poster for Lookout Wild Film Festival, showcasing date, venue, and nature-themed design elements.Promotional poster for Lookout Wild Film Festival 2020 at Tivoli Theatre, featuring colorful design and event details.
Computer monitor showing Lookout Wild Film Festival event schedule with vibrant layout and date indicators.Vibrant event schedule for Lookout Wild Film Festival, featuring dates, notable activities, and modern design elements.
Person in a LWFF 2020 t-shirt with festival badges, representing Lookout Wild Film Festival branding and participation.Person wearing 'LWFF 2020' t-shirt with ID badge at Lookout Wild Film Festival event.
Smartphone displaying Lookout Wild Film Festival live-stream with heart icons and promotional images from LWFF 2019 and 2020.Phone screen displaying LWFF 2019 event graphics and performer interactions, highlighting Spectruss marketing efforts.
Person in snowy landscape at Lookout Wild Film Festival with "LVFFF 2019" and audience voting prompt.Dog in a natural landscape at LVFF 2019, showcasing community engagement and outdoor film appreciation.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

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