If you are reading this article, it may be because you are researching what your business’s tone of voice should be. Your tone of voice is how you communicate to your audience, and the way they recognize your voice. 

It’s important to note that before you choose your company’s tone of voice, you first need to consider what your brand’s culture and company values are. Below are a few questions to ask yourself when brainstorming ideas. 

What to consider when forming Business’s tone of voice:

• You company’s dress code
• Your target audience
• Your characteristics and values
• The location of your office
• Is your business formal or informal?
• What your business is NOT (who are you not targeting, or who you do not want to be as a company).

Once you’ve pondered on who you are as a brand, it’s time to start thinking about your tone selection. Are you going to be funny? Or should you be more serious? There are many different types of tones to choose from. Below we have made a list of some of the most common tones in business. 

Common Tones of Voice:

• Formal tone
• Informal tone
• Absurd/Odd tone 
• Humorous tone
• Serious tone
• Optimistic tone
• Motivating tone
• Respectful tone
• Assertive/Aggressive tone
• Conversational tone
• Positive/Inspiringtone
• Emotional tone
• Strong tone

If you are stuck and not sure which direction to go, that’s ok! You can always outsource this work to an agency like ours who can help with your branding. Contact us today for further assistance!