Notes from the work.

Speakeasy Episodes · May 22, 2026

Dr. Patricia McLelland on Women’s Health, Functional Medicine, & Her Upcoming Book

Like most doctors, Dr. McLelland was trained to match symptoms with medication. A patient comes in, identifies a problem, and leaves with a prescription.…

GEO · May 15, 2026

Why Your Website Isn’t Showing Up in AI Search Results

If your website isn’t showing up in AI search results by AI tools like ChatGPT, Google AI Overviews, or Perplexity when people search for…

Marketing · May 11, 2026

5 Questions to Tell If Your Marketing Agency Is Working

If you’re paying a marketing agency and you’re not sure what you’re getting for it, you’re not alone. A lot of business owners sit…

Speakeasy Episodes · Apr 24, 2026

Matt Hullander on Selling Your Business, Post-Exit Identity & Chattanooga’s Next Chapter

Matt Hullander has built, scaled, and sold businesses in Chattanooga for years. He’s a serial entrepreneur, an author, and a former mayoral candidate. On…

SEO · Apr 11, 2026

What is Generative Engine Optimization (GEO)? How to Show Up in AI Search

Generative Engine Optimization (GEO) is the practice of structuring your website and online presence so AI tools like ChatGPT, Gemini, Claude, Perplexity and Google’s…

Marketing · Apr 6, 2026

What to Expect in the First 90 Days of Working With a Marketing Partner

The first 90 days of a marketing partnership have almost nothing to do with results. That’s not a bad thing. It’s just the reality…

Speakeasy Episodes · Mar 30, 2026

Ron Jones on Banking, Business & Chattanooga’s Future

Ron Jones has been in banking in Chattanooga since 1985. He’s the Regional President of SouthEast Bank and has lived through every economic cycle…

Blog · Mar 12, 2026

Why Landscaping Companies Are Wasting Money on Google Ads (And What to Do About It)

You built a solid landscaping business. The crews show up, the work is good, and clients refer you without being asked. But at some…

Speakeasy Episodes · Feb 26, 2026

Ben Brown on Succession, Identity & Long-Term Private Equity

What happens when a founder sells the company that defines them? In this episode recap, Ben Brown shares real insights on succession, identity and…

Blog · Feb 20, 2026

You Suck at Social Media. That’s Why You Need a Social Media Manager

Most established service businesses don't have a social media problem, they have a leadership problem. Posting randomly, chasing trends and outsourcing execution without strategy…

Speakeasy Episodes · Jan 22, 2026

What It Takes to Win: Interviewing Isaac Caldiero, American Ninja Warrior Champion

Isaac Caldiero made history as the first, and only, American Ninja Warrior champion to win the $1 million grand prize in Season 7. But…

Speakeasy Episodes · Dec 12, 2025

How to Design Your Business for Financial Freedom With Paul Batista

When we started Spectruss, I wanted us to be more than just a marketing company. We wanted to be a partner who asks the…