Blog
Notes from the work.
What we are learning about marketing, advertising, sales, and AI, written down while it is still useful.
Blog · Apr 30, 2025
AI in Marketing: The Stats and Why It’s Changing the Game
88% of organizations now use AI in at least one part of the business. Only 39% can point to any impact on profit. So,…
Speakeasy Episodes · Apr 18, 2025
Full Circle: Trail Runs, T-Shirts, and Good Times with John Wiygul
In this episode of Spectruss Speakeasy, Sam Silvey sits down with John Wiygul, an OG creative and endurance junkie, to talk about trail racing…
Speakeasy Episodes · Apr 15, 2025
Building Better Founders, Smarter Capital: A Candid Conversation with Jonathan Bragdon
In this episode of Spectruss Speakeasy, Jonathan Bragdon shares raw insights on startup funding, founder resilience, and smarter paths to growth. From surviving the…
Speakeasy Episodes · Apr 15, 2025
Dermatology Meets Digital: Skincare and Strategy with Dr. Emily Brewer
Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily…
Speakeasy Episodes · Mar 26, 2025
Carter Fowler on 140 Years of Fowler Brothers and Family Business Grit
In this episode of Spectruss Speakeasy, Carter Fowler opens up about taking the reins at Fowler Brothers Co., navigating legacy, personal growth, and what…
Speakeasy Episodes · Mar 26, 2025
Art, Business & Authenticity with Genesis the Grey Kid
In this episode of Spectruss Speakeasy, Genesys the Grey Kid opens up about his path from music and poetry to creative direction and branding,…
Speakeasy Episodes · Mar 26, 2025
Lucky Number 13: The Shift That Changed Everything | Justin Aragon
In Episode 3 of Spectruss Speakeasy, Creative Director Justin Aragon shares how his background in architecture shaped 11+ years of bold branding, local design,…
Speakeasy Episodes · Mar 26, 2025
New Spectruss Speakeasy Live! How Spectruss Started
In the second episode of Spectruss Speakeasy, Sam sat down with Zach Etengoff to share the raw, unfiltered story of how Spectruss came…
Speakeasy Episodes · Mar 26, 2025
Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy
Well, here we are. The first episode of the Spectruss Speakeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn…
Blog · Dec 3, 2024
Spectruss Has Been Selected as The Best Advertising Agency in Chattanooga for 2024
Spectruss is proud to announce that we have been recognized as The Best Advertising Agency in Chattanooga, Tennessee for 2024 by Quality Business Awards.…
Blog · Nov 22, 2024
What’s Really Hurting Your Business is You Forgetting About Your Website
Your website isn’t just an online placeholder. It’s the foundation of your business. It’s where customers decide if they trust you, like your brand,…
Blog · Oct 31, 2024
What Does Your Brand Say About You? How to Keep Your Authenticity as You Scale
For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to…