Blog
Notes from the work.
What we are learning about marketing, advertising, sales, and AI, written down while it is still useful.
Speakeasy Episodes · Mar 26, 2025
Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy
Well, here we are. The first episode of the Spectruss Speakeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn…
Blog · Dec 3, 2024
Spectruss Has Been Selected as The Best Advertising Agency in Chattanooga for 2024
Spectruss is proud to announce that we have been recognized as The Best Advertising Agency in Chattanooga, Tennessee for 2024 by Quality Business Awards.…
Blog · Nov 22, 2024
What’s Really Hurting Your Business is You Forgetting About Your Website
Your website isn’t just an online placeholder. It’s the foundation of your business. It’s where customers decide if they trust you, like your brand,…
Blog · Oct 31, 2024
What Does Your Brand Say About You? How to Keep Your Authenticity as You Scale
For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to…
Blog · Oct 30, 2024
Speak Chattanooga’s Language: Connect with Locals
For businesses in Chattanooga, TN, connecting with locals is the key to building a loyal customer base and growing sustainably. Connecting with your community…
Blog · Sep 30, 2024
TikTok or Instagram: Where Should Your Business Be Posting in 2026?
Social media is a vital tool for small to mid-sized businesses in Chattanooga. But with TikTok and Instagram both fighting for attention, the challenge…
SEO · Aug 19, 2024
Top 10 Local SEO Mistakes (and How to Fix Them)
Local SEO decides whether people nearby find you or your competitor. For businesses in Chattanooga, and anywhere else that depends on local customers, it…
Blog · Aug 13, 2024
From the Racetrack to the Boardroom by Sam Silvey
I’ve always had a love for two wheels. It started when I was 13, racing mountain bikes. That passion has stayed with me, guiding…
Blog · Jul 30, 2024
When to Reevaluate Your Business Strategy Without Changing Your Goal
Running a small to mid-size business takes time and effort. Growth can stagnate, customer engagement can drop, and inefficiencies can emerge. Knowing when to…
Blog · Jun 7, 2024
A Roadmap to Special Dates Sales Success
Special dates like Father’s Day, Independence Day, and Christmas are times filled with celebrations and chances to connect with loved ones. For businesses, they…
Blog · May 17, 2024
The Subscription Revolution: How Recurring Revenue Can Transform Your Business
Forget one-time purchases. Consumers are ditching the traditional retail model and embracing the subscription revolution. This trend offers a golden opportunity for businesses of…
Blog · Mar 27, 2024
How to Choose the Right Social Media Platforms to Reach Your Target Audience
Does your social media presence feel like a yell lost in the crowd? Many businesses struggle with the overwhelming number of platforms like Facebook,…