Here’s What You Need to Know about Typography
Top 10 Typography Trends You Don’t Want to Miss in 2018
Font vs. Typeface:
The choice you make for your brand’s font is an important one because the right one conveys so much about your brand. So, when choosing your font it’s a good idea to know what you’re actually looking for, which is typefaces. You may see the terms “font” and “typeface” used interchangeably, but they refer to separate facets of text display.
“A typeface is a set of one or more fonts each composed of glyphs that share common design features.”Like people, typefaces have personalities and moods. It’s the design we often call today “font” such as Arial, New York Times, or Courier. But the font incorporates the typeface plus the attributes, such as the style (bold, Italic, etc). No typeface is equally created, they come in all shapes and sizes, and each one has its own style and characteristic, just like your brand.
2017 top favorite fonts:
- Myriad Pro
2018 trends from Marketprofs:
- Serifs will dominate
- Retro Makes a comeback
- Bigger is better
- Cutouts and Overlays
- Highlights and underline
- Hand drawn letters
- Gradients will take over
- Custom fonts will emerge
- Colorful fonts will be the new black
- Transparency in typography
How to select the right font for your brand
1. Match font with your brand’s tone.
First, select a font that matches your brand’s identity.
2. Use Hierarchy.
After selecting the fonts placement, rank each font by importance. It’s suggested to never use more than three fonts because it’s messy and inconsistent.
3. Know the basics of primary font types.
A “serif” is a small line (sometimes called feet) at the end of each stroke in a letter or symbol. It’s often present in print (books, newspapers, etc.). Sans Serif fonts create a classical and elegant appeal and talks to older audiences.
Popular serif fonts: Times New Roman, Georgia.
Sans serif fonts don’t include lines or embellishments at the end of a stroke. It commonly appears on computer screens and smartphones. Therefore it’s appealing to the younger generation.
Popular sans serif fonts: Helvetica, Arial, Futura.
A highly decorative and elegant font is known as script fonts, with plenty of embellishment and stroke flourishes, and the letters connect. It’s popular in the feminine market.
Popular script fonts: Lobster, Reklame Script.
A casual and personal approach is transpired from handwritten fonts. It’s preferred by businesses who want their brand image to be relatable and approachable.
Examples: Bradley hand, Kristen, and MV Boli.
4. Master mixing fonts.
Try to select versatile typefaces which change smoothly yet noticeably to differentiate between functions within your design.
5. Preview overall design.
See how the font looks within the overall design. The goal is to remain consistent with the template.
Comment your favorite fonts!