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Designing Your Billboard

Are you looking to advertise your business on a billboard? Good idea, it’s reported that over 70% of drivers look at billboard advertisements while driving. That’s a lot of eyes on your ad!

 

Here’s a few beginner’s tips to think about:

 

Keep Your Design Simple

You only have 5-10 seconds to capture your viewer’s attention. If your ad is busy and overcrowded, they will not know where to look. Don’t let your design overpower your brand’s messaging- keep it short and to the point!

 

Your Billboard Colors

Contrasting colors are key to a great billboard. If a billboard has colors that are similar and competing beside one another, they will “wash out” and be hard to view from a distance. For digital billboards, remember to use RGB colors that are bright and bold. 

 

Incorporate Your Business Branding

The ad should tie in to your brand. Don’t forget to add your business logo, URL, or social media handle. To note, you do not need to do all three. Depending on your ad, how long your URL is, etc. will depend on what you should put on your billboard. If you need further help with your billboard advertising, contact Spectruss today!

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