Why SEO is Essential in Every Business

Annie Tarver

Annie Tarver

April 2, 2018

Benefits of Organic SEO

Eighty percent of organic SEO attracts search traffic. Why? Because organic search engine optimization does not feel forced or unnatural. In fact, it is known as natural SEO because it focuses on unpaid methods like high-quality content creation, link-building, and keyword enhancement which greatly increases a site’s page rank. Think of organic SEO as organisms, meaning they will grow, expand, and adapt over time in response to readers’ desire.

In present-day SEO, you can not include as many keywords as possible to reach the people who are searching for you. It actually does the opposite. Loading your webpage with keywords to manipulate a site’s ranking can be recognized as “keyword stuffing”, harming your site’s ranking. So, although producing organic SEO is time-consuming, it is a valuable asset in increasing your websites’ traffic.

 

Benefits:

1. Low-cost investment.

While pay-per-click ads are guaranteed to be placed in front of potential website viewers, the cost adds up over time and only ends up reaching a smaller audience. With organic SEO, you are spending significantly less and building long-term ROI.

2. Credibility.

Seventy percent of the links search users click on are organic. Why? Because people can tell the difference between forced content and natural. Organic SEO builds your company’s credibility, creating long-lasting relationships.

3. Gain domain authority.

Using organic SEO increases your domain authority and increases your search rankings, pushing competitors down the list.

4. Long-term optimized search presence.

Organic SEO will forever remain on your site and Google will continue to give you more credit for links that have been linking to you. Meaning it will continue to increase rankings and long-term ROI.