quality
tire
quality tire
 
Logo of Quality Tire Pros featuring a check mark design, wrench motif, and red accents for an automotive service brand.

Quality guaranteed

The challenge

Quality Tire Pros is a family-owned auto repair shop in Chattanooga, TN, with a standing presence in the community for over six decades. They teamed up with Spectruss to produce a tv commercial that would increase brand awareness to local consumers.

Stylized character design for Brewski beer branding, featuring unique clothing and abstract shapes in summer colors.Quality Tire Pros commercial production scene featuring family-oriented auto repair branding.

Solution

Our team produced a tv commercial that highlighted the family aspect of Quality Tire Pro’s brand and their commitment to providing excellent service to their customers.

From aerial drone shots to interview clips, we developed a video that gave a personable feel with a better outlook on what is commonly viewed as an undesirable process to consumers.
We also created the video with cross-platform capabilities so it could be easily distributed across all media platforms, maximizing brand awareness for Quality Tire Pros.
 
Mechanics at Quality Tire Pros automotive workshop, working with tools and lifts on vehicles in Chattanooga, TN.Two male mechanics at Quality Tire Pros auto repair shop working on cars and tools in a professional setting.
Tablet displaying a "Quality Tire Pro" truck image and quote in an urban setting, showcasing their reliable auto services.Digital tablet displaying an aerial view of Quality Tire Pros car service center with vehicles and signage.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

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