Spectruss - A Digital Marketing CompanySpectruss - A Digital Marketing CompanyIgnite your brand with captivating content, engage with your audience, build trust, and ultimately drive sales like never before!
Our content creation services are designed to elevate your brand and engage your audience across multiple platforms. We offer a social posting calendar with five unique posts per week for Facebook and Instagram, fostering consistent engagement with potential customers. Additionally, we create two SEO blog posts per month to strengthen your online presence, while also producing a 30-second TV commercial, quarterly print mailers, and monthly print ads. To further boost your brand visibility, we provide professional billboard designs that capture attention and drive results.
At Spectruss, we believe in transparency.
We offer transparent reporting and in-depth analytics for all your content creation efforts. You’ll have a clear view of every dollar spent, where it went, and the exact ROI—no guesswork, just straightforward data.
Our campaigns are driven by concrete numbers and insights directly from the ad platforms, ensuring you always know what’s working.
The cost depends on the platforms you choose and the range of deliverables you need. We customize our plans to fit your budget, but here’s a general overview of our offerings and pricing:
Spectruss offers payment plans and financing options.
People see thousands of ads every day and no one likes being sold to. Content marketing is about providing value to your business by sharing helpful information, storytelling, and building a community. When people trust you, they’re more likely to buy from you.
In your FREE audit you will tell us about your business and goals. Based on that, we will create your content plan where you can include blog posts, videos, or podcasts. As long as it has value to your audience, we can make it happen. Once the content is up and running, we track how it’s doing and make changes to make it even better.
After the creation of content, routine distribution and analysis (if applicable) you will be able to review the content for a final approval before being published or printed.
Once the content is running, we will track its development and see how is working. At the end of the project, you will receive analytics about how it turned out and the results of it. For printed content, we will make our best effort to create a conversion point for tracking ROI.
Do people still read blogs?
Content marketing, in the form of blog posts (audio and video), is often the most successful method for driving business in 2022. Not only do customers read blogs, but they also can’t get enough.
How will a podcast help my business?
When podcasts (like blog posts and videos) offer value to your current or potential customers, you build trust when they educate and inform. And when someone trusts you, they’ll buy anything you have to offer.
Can I publish this content anywhere?
A big part of our strategy of creating once and reusing repeatedly is piggybacking on the authority of other platforms to give extra weight to the content you create. For example, publishing on LinkedIn or Medium can be a great way to tap into new audiences.
What if I don’t like being in front of the camera?
There are lots of options these days for making video content. Animations, affordable spokespeople, younger staff. It doesn’t have to be you alone representing your business.
Are you sure there is a story my business can tell?
There is always a story to tell, most often, one of your customers.
Cost per click (CPC) is an online advertising revenue model in which websites charge advertisers based on the number of times visitors click on a display ad attached to their sites.
The click-through rate (CTR) in online advertising is the percentage of people who view a web page and then click on a specific advertisement that appears on that page. Click-through rates assess how effective an advertisement was in capturing users’ attention.
The number of times an ad is served, regardless of whether the user sees or interacts with the ad in any way.
Your total cost of sales and marketing. To calculate CAC for a specific period (month, quarter, or year), follow these steps: (1) Total the program, or advertising spend plus salaries, commissions, bonuses, and overhead. (2) Divide the total number of new customers in that period by two.
A piece of code placed on your website to track visitors. It collects analytics and data on your customers and their interactions with your website. Because the pixel on your site tracks every visitor, you can use this information to target them in future Facebook ads.
The cost of acquiring a lead for your organization. This has a significant impact on CAC (customer acquisition cost) and is a metric marketers should pay close attention to.
A type of online advertising takes on the appearance and functionality of the platform on which it appears. Its goal is to make advertisements feel less like advertisements and more like a part of the conversation. It is usually a piece of sponsored content that is relevant to the consumer experience, isn’t intrusive, and looks and feels like it belongs in the same editorial environment.
The process of increasing your site’s conversion rate through design techniques, fundamental optimization principles, and testing. It entails giving your website visitors an experience that will convert them into customers. CRO is most commonly used to optimize web pages or landing pages, but it can also optimize social media, CTAs, and other aspects of your marketing.
This is a method of targeting customers similar to those you already have, by up- loading email lists to your Facebook ad campaign. Facebook will then search for new matching users to target.
When multiple touchpoints are involved, an attribution model is a set of rules or guidelines establishing the terms a promotional source gets credit for a sale.
Our content marketing strategy ensures your business reaches thousands of potential customers everyday.
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