- Blog Posts
- Content Distribution
- Longform Content
- Buying Guides
- Static Page Content
Companies using content marketing as part of their efforts generated 5X as many sales leads as companies using only traditional methods.
we performed content marketing services for these brands.
we’d love for yours to go here too.
No one wants to be pressured into a sale
Consumers see, on average, 10,000 ads every single day.
Buy this. Act now. Limited time only.
As a society, it’s getting harder and harder to get out attention, and at the end of the day, no one wants to be talked at or sold on something.
Customers want to have a discussion, learn, and process information in the context of how their life can be made better.
Traditional marketing methods struggle with this.
content is how we demonstrate value and show respect to customers
It almost doesn’t matter what format it takes.
You can write blog posts. Produce video record podcasts.
As long as everything you produce has an eye to delivering some value to your customers, they’ll eat it up.
This isn’t sales material. We’re not asking people to buy something in this content, at least not directly.
We’re educating and informing, maybe even entertaining, and in doing so, we’re building a bond with our customers.
Putting in place the trust that makes selling easier.
how we’ll work together
Discovery: As with all of our projects, we begin content marketing with a discovery session to identify the client goals and establish a content strategy.
Content Planning: During the planning stage, we will evaluate the goals of the client, and create a content plan for routine creation, distribution and analysis (if applicable).
Content Review: All of our content will be submitted to the client for final approval before being published / printed.
Analytics: We strive to provide analytics for everything that we do at Spectruss. For digital content, analytics are typically easy to come by, and will be presented to the client at the end of the project. For print content, we will make our best effort to create a conversion point for tracking ROI.
“Spectruss is a creative crew, it’s a fun crew, it’s a crew that got the culture of what we are after and I can’t recommend them highly enough.”
“Spectruss upped our quality, upped our look, and upped our game overall in general.”
“Spectruss will take your brand and elevate it to the next level You will not be disappointed.”
Book a time to discuss
Spectruss as your content marketing agency today
Q. Do people still read blogs?
A. Content marketing, in the form of blog posts (audio and video ), Content marketing is often the most successful method for driving business in 2022. Not only do customers read blogs, but they also can't get enough.
Q. How will a podcast help my business?
A. When podcasts ( like blog posts and videos ) offer value to your current or potential customers, you build trust when they educate and inform. And when someone trusts you, they'll buy anything you have to offer.
Q. Can I publish this content anywhere?
A. A big part of our strategy of creating once and reusing repeatedly is piggybacking on the authority of other platforms to give extra weight to the content you create. For example, publishing on LinkedIn or Medium can be a great way to tap into new audiences.
Q. What if I don't like being in front of the camera?
A. There are lots of options these days for making video content. Animations, affordable spokespeople, younger staff. It doesn't have to be you alone representing your business.
Q. Are you sure there is a story my business can tell?
A. There is always a story to tell, most often, one of your customers.
If you’d like to discuss content marketing in more detail or have questions, we’re here to help. Tap or click the I want more information button to drop us a line.