Spectruss - A Digital Marketing CompanySpectruss - A Digital Marketing CompanyMake a lasting impression. Our brand development services help you create a unique and powerful brand identity.
We listen to your clients and build strong brands
We’ll transform your vision into a unique logo and compelling brand story that truly represents your business. By understanding your company goals, we create a brand identity that connects with your audience and sets you apart.
Whether you’re looking for a complete brand overhaul, a new logo, or just some strategic guidance, we tailor our services to fit your specific goals and budget. We work closely with you to ensure you get the best value, delivering branding solutions that align with your needs while providing flexibility in pricing.
Spectruss offers payment plans and financing options.
A strong brand is essential for success. Your brand is more than just a logo; it’s the personality of your business. It’s what sets you apart from the competition and tells your customers why they should choose you.
Our award-winning design team will create a brand you’ll love. With years of experience and expertise in visual communication, we have the insight to understand your needs and transform them into a unique brand that you can truly be proud of.
Logo & Branding: We design a logo that reflects your brand’s personality.
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Brand Identity: We create a cohesive look and feel for your brand across all touchpoints.
Packaging Design: We design packaging that makes your products stand out.
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Illustration: We create custom illustrations that tell your brand story.
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Environmental Design: We design spaces that reflect your brand identity.
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Merchandise & Swag: We create branded merchandise to build customer loyalty.
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Print & Graphic Design: We design everything from brochures to social media graphics.
Can I use my new logo everywhere?
Of course. We’ll provide your new logo in various formats, sizes and colors to ensure it works wherever you need it to. A brand book will be provided to illustrate all brand guidelines and rules for use.
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What format will I receive my logo in?
We’ll provide the files in png and jpg format as well as vectorized formats.
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What if I need my logo in black and white?
We’ll provide a black and white version for those times when full color isn’t an option.
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My favorite colour is yellow, can I get the logo in yellow?
We always try to take into account these types of requests. We will present options and concepts that appeal to your customers, as it’s them we need to convince.
The phrase “brand” refers to a commercial and marketing concept that allows consumers to recognize a specific company, product, or person. Brands are intangible, meaning they cannot be touched or seen. As a result, they play a role in shaping public impressions of businesses, their products, and persons.
Your brand’s visual identity is its outward expression. When branding, it’s critical first to determine what you want your company’s perception to be to create a visual identity that reflects that perception. Many of the best businesses have a very consistent visual identity that is, everything the company produces has a similar look and feel.
A wordmark, also known as a logotype, is a type of logo that consists solely of text. The Coca-Cola logo and the Google logo are two examples of logotypes.
Branding refers to the tools and strategies you employ to influence how people perceive and think about your brand. It is the active process of shaping your brand’s perceptions among customers.
Brand attributes are adjectives that describe your company’s identity. This comprehensive yet concise list of attributes captures the essence of your brand. Brand attributes allow you to differentiate your brand from the competition.
Brand guidelines aid in the preservation of the logo and brand’s integrity. They specify the exact brand colors (including color codes), fonts, logo usage guidelines, photography styles, illustration styles, and other distinctive design elements.
A brand audit is a checkup that evaluates your brand’s market position, strengths and weaknesses, and opportunities for improvement. An existing brand’s brand audit begins with research into the industry, competitors, and customers. This is followed by assessing the purpose, goal, look, and feel of all existing customer-facing collateral, such as the logo, packaging, website, photography, social media presence, advertising, and other elements.
The most fundamental aspect of your brand is its positioning. Everything you do will be supported by your distinct market position and the statement that encompasses it. Your positioning statement, also known as a tagline or a mission statement, should be presented succinctly.
Customer personas are semi-fictional depictions of your ideal customers based on data and research. They help you better understand, target, and cater to the demands of your clients across all platforms, including marketing, sales, and service.
A logo is a symbol or stylized name used to identify a brand. But it goes beyond that. A strong logo is straightforward, versatile, memorable, and consistent with the brand.
All great business starts with a great brand story.
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