brewski
brewski
 
Sea turtle in an aquatic habitat with 'ENVIRONMENTALLY RESPONSIBLE' text, promoting marine conservation for Brewski launch.

It's time
For a Brewski!

The challenge

The craft beer world has been the most saturated market in the beverage industry. Brewski came to us with a brand new recipe for a beer that was inspired by hot summer days spent water skiing at the lake. So how do you position an introductory brand in an overpopulated world and stand out?

Stylized character design for Brewski beer branding, featuring unique clothing and abstract shapes in summer colors.Image of an empty beer bottle representing Brewski, a new summer-inspired beer brand.

Solution

We tackled this project by diving deep into Brewski’s history and researching every beer drinker’s behavior, taste preference, and loyalty to popular brands. We also looked at Brewski’s distribution network, where the beer is being sold, and considered the residents of those areas as our target audience. We also took into consideration where the beer would fit with the younger millennial craft beer fans.

Being beverage masters since 1922, the brand already had a loyal following with other beverages from Brewski’s parent company.
Our creative team injected a touch of nostalgia to the identity of Brewski, commemorating their past to appeal with their loyal followers and a modern twist for the craft beer drinking millennials.

Demand for Brewski was in high gear upon its release, selling out on gas station shelves and grocery stores. Social media followers flooded with requests for the beer to come to their cities.

Brewski is definitely having its time!
BrewSKI beer can mock-up featuring two logo variations and vibrant packaging design by Spectruss.Various BrewSKI beer can designs showcasing the brand logo and establishment year '1923'.
Laptop displaying Brewski branding, featuring cans and slogans, showcasing a digital marketing case study by Spectruss.BrewSKI beer branding featuring vibrant beer cans and a laptop showcasing marketing strategies by Spectruss.
Five cans of Brewski beer surrounded by orange and lime slices on a wooden surface, showcasing summer flavors.Person in a plaid shirt sitting by a truck with Brew Sky beer cans and citrus fruits on a wooden cutting board.
Brewski beer branding display featuring T-shirts, hats, tap handles, and a keg dispenser in vibrant colors.Brewski beer branding featuring T-shirts, caps, and tap handles in navy blue and orange for a casual brewery theme.
BrewSki beer six-pack cans against a water splash background, highlighting eco-friendly messaging and sustainability.BrewSKI beer brand logo with eco-friendly can holder and beverage cans showcasing sustainable packaging materials.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

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