Onion
Bottom
Station
Onion Bottom Station
Brick building with "ONION BOTTOM" sign, bicycle rider, and parked car, part of Spectruss's Chattanooga project.Brick building with "ONION BOTTOM" sign, bicycle rider, and parked car, part of Spectruss's Chattanooga project.
Geometric black and white design with color accents and text "RE•EST." and "2018," showcasing Spectruss branding.

A DESTINATION OF ITS OWN

The challenge

Onion Bottom Station is a new adaptive reuse commercial development in downtown Chattanooga. The challenge is to give a new life to the once lively hub for importing and exporting produce on the rail lines, supplying large cities like Chicago with fruits and vegetables grown in the South. The objective for this development is to create a new mixed-used office/retail space for tenants to occupy and serve as a new destination for residents of the city to energize.

Stylized sword design with geometric patterns in black and white, representing Agua Plus's innovative branding approach.

SOLUTION

Our team began working on the project by conducting research on the history of Onion Bottom Station and gathering context from the surrounding neighborhoods around the site. Our design team used all the necessary information to reestablish a new identity for Onion Bottom that commemorates its past, celebrates its present, and carries on to its future.

The lines of the new logotype represent the layers of history of the site with a very modern edge. The colors reference the different produce that came from this prominent part of the locomotive lines from the early 1900s and the lively colorful homes from the surrounding neighborhoods around Onion Bottom Station.

After developing the new identity, signage, way-finding and environmental design, our team worked with the developers and architects to create architectural presentation drawings and 3D renderings showing new life to the site. We translated those images to create a commercial real estate packet for agents and brokers to present to potential new tenants of the space.

We also designed and developed a website for Onion Bottom Station as an online tool to learn more about the development and show all the spaces available for lease.

Onion Bottom Station logo design by Spectruss, showcasing vibrant colors and playful typography against a city skyline.Onion Bottom Station logo design by Spectruss, showcasing vibrant colors and playful typography against a city skyline.
Aerial view of urban landscape with murals, greenery, houses, and a vintage train for the Onion Bottom Station project.Aerial view of urban landscape with murals, greenery, houses, and a vintage train for the Onion Bottom Station project.
Colorful panels showcasing Onion Bottom Station branding with locomotive, carrot, and motion figure designs.Colorful panels showcasing Onion Bottom Station branding with locomotive, carrot, and motion figure designs.
Brochure layout for Onion Bottom Station with architectural designs, maps, and site layouts by Spectruss.Brochure layout for Onion Bottom Station with architectural designs, maps, and site layouts by Spectruss.
Monitors showing maps of Onion Bottom Station by Spectruss with labeled stations and modern design.Monitors showing maps of Onion Bottom Station by Spectruss with labeled stations and modern design.
Aerial view of Onion Bottom Station showing leased and available suites in Station 1 and Station 2 by Spectruss.Aerial view of Onion Bottom Station showing leased and available suites in Station 1 and Station 2 by Spectruss.
Individuals interacting at Onion Bottom Station, showcasing modern design and greenery; case study by Spectruss.Individuals interacting at Onion Bottom Station, showcasing modern design and greenery; case study by Spectruss.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

previous case study

previous
case study

next case study

next
case study

Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

schedule
free
consultation