wedding
suits.com
wedding
suits.com
 
Stylized black and white graphic with diagonal lines for WeddingSuits.com by Spectruss.

Suits
committed to you

The challenge

The multi-billion-dollar wedding industry has grown in popularity online in recent years. An established brick and mortar suit store approached us with the idea to start WeddingSuits.com and develop an e-commerce platform catered to the millennial groom and his groomsmen. The goal is to simplify the process of purchasing suits for the men of the wedding by ordering all ensembles from one source, all at once.

Stylized character design for Brewski beer branding, featuring unique clothing and abstract shapes in summer colors.Case study cover of Spectruss showcasing the development of WeddingSuits.com for e-commerce in the wedding industry.

Solution

Our team simultaneously built the new brand and mechanics for this new e-commerce platform. Our creative team worked on developing the brand experience while our development team worked on the technology behind the shopping experience.

The fully-customized WeddingSuits.com site gave the ability to use digital innovations for a highly sophisticated front end shopping experience by integrating custom ordering, sizing technology, grouped transactions, and shipping integrations.
To appeal to our audience, we gave the brand identity a modern appeal and implemented messaging targeted for grooms and his entourage across all promotional materials, lifestyle imagery, and the website design.

Playing off ‘The Hangover’ movie, our team produced a video campaign that depicts the brand’s motto, ‘Why rent if you can buy for less?’ and all the hassles, limitations and fees that come with renting a suit.
WeddingSuits.com logo with modern 'W', featuring wedding attire icons: suit, bowtie, suspenders, rings, by Spectruss.Logo of WeddingSuits.com featuring elegant suit illustrations and wedding rings on a deep blue background.
Distinguished man in a blue plaid suit, showcasing style for WeddingSuits.com by Spectruss on luxurious red seating.Three men in formal suits by a computer monitor displaying WeddingSuits.com, showcasing tailored men's fashion.
Four well-dressed men in suits collaborate over a computer screen showcasing WeddingSuits.com and design sketches.Navy blue suit set with jacket, pants, and tie in a presentation box by Spectruss for WeddingSuits.com.
Wedding suits displayed in an open box, showcasing high-quality attire from Spectruss's WeddingSuits.com project.Stylish men's fashion items like suits and ties with accessories, showcasing elegance for WeddingSuits.com by Spectruss.
Dapper men in formal attire showcase fashion accessories, including ties and a magazine featuring WeddingSuits.com branding.
Image of the WeddingSuits.com website, showcasing e-commerce solutions by Spectruss for the wedding attire market.
Inflatable poop emoji with white eyes and smile, representing playful branding by Spectruss for WeddingSuits.com.Colorful piñata shaped like a horse with vibrant tissue paper, showcasing festive details for a celebration at Spectruss.
Formal event with a central figure jumping among well-dressed men in suits, reflecting Spectruss's WeddingSuits.com branding.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

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