Spectruss - A Digital Marketing CompanySpectruss - A Digital Marketing Company
After completing the rebrand for Fowler Brothers Company Home & Patio, we faced the challenge of reintroducing the company to the local community and expanding its online presence to reach a broader audience. As the company’s exclusive marketing partner, our team meticulously executed a comprehensive marketing and advertising strategy, positioning Fowler Brothers as the premier furniture dealer in the region.
In 2020, Fowler Brothers underwent a significant rebrand, which included a major renovation of their campus designed by our team. This comprehensive project encompassed a new brand identity, exterior and interior campus design, wayfinding, and a brand-new website. While honoring the history of the family-owned business, we reintroduced a rendition of their brand that reflected the founders’ vision that would resonate with long-time patrons.
This new era for Fowler Brothers has enabled our team to craft monthly marketing campaigns that launch promotions and engaging content. Each month, Fowler Brothers receives a refreshed homepage design highlighting current promotions across all furniture lines, along with four email campaigns announcing these offers. Additionally, our team visits their showroom to film a 30-second TV commercial and create social media content for the upcoming month. The monthly campaign also includes print designs for local magazine ads, digital broadcasting ads for television, social media advertisements, and updates to their digital billboard on campus.
Our efforts and strategy earned us an Addy Award for the comprehensive rebranding of the Fowler Brothers brand. Additionally, we have helped them achieve multiple “Best of the Best” wins locally each year, establishing them as leaders in the furniture and interior design industry.
Our monthly campaigns have resulted in an average of 11,000 total conversions per month from Google Ads, phone calls, GBP direction requests, and GBP call clicks. We’ve expanded their audience reach via social media, attracting customers from surrounding larger cities like Nashville and Atlanta to their showroom in Chattanooga.
We continue to provide innovative strategies and fresh content for Fowler Brothers, helping them extend their reach and offer the best furniture from top brands. Throughout its 135-year history, this family-owned business has remained committed to delivering exceptional service and quality to its customers.
Our Spectruss team collaborates annually with the Scout Guide to create a conceptual portrait of Fowler Brothers, showcased in a local publication that features area businesses.
Additionally, we handle all design work for their magazine ads and features in local publications.
Our Spectruss team collaborates annually with the Scout Guide to create a conceptual portrait of Fowler Brothers, showcased in a local publication that features area businesses.
Additionally, we handle all design work for their magazine ads and features in local publications.
In addition to TV commercials, we also air the Fowler Brothers’ monthly ads on Facebook, Instagram, and YouTube. Advertising across multiple platforms broadens our reach, attracting new audiences and enhancing conversion rates. Our goal for Fowler Brothers is to achieve omnipresence by advertising and marketing across all platforms, further strengthening the brand.
Updating website content is crucial for keeping it fresh and engaging. Each month, our team writes two SEO-friendly blogs for Fowler Brothers, which are also distributed to Google Business Profile and PR networks.
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