CONNECTING THE DOTS.The challenge
Conversant Group is an IT infrastructure and security consulting company based in Chattanooga, TN providing technical, organizational, procedural, and process consulting internationally since the company was formed in 2009. The challenge was to refresh the identity of the company and represent the breadth of work they do with a new look that speaks innovation in IT infrastructure and security.
Our team began working with Conversant Group to develop a brand new logo for their business to energize their brand. We started the process by getting to know every aspect of what they do and the passion that they have for the work that they provide. We developed multiple concepts for their new logo and landed with one that consummately represents all the moving parts that go into what IT infrastructure is all about marked as Conversant Group.
As we worked on their branding process, we also collaborated with the architects of their new office space with signage and application of the brand and colors through their physical space.
We also worked with Conversant Group to develop multiple swag items and set up for trade shows as it is an integral part of their visibility.
From tangible to digital, our team moved to phase two to re-design and develop Conversant Group’s website. We applied all the principles that were learned from designing their identity and their physical space to a home on the web. Their website was designed to portray all of the work and services that they provide in a dynamic and exciting way to display what IT infrastructure and security are for the B2B world.