financial goals under our wing
Grace Financial Services is a privately owned organization that provides financial support to clients across the United States, primarily in skilled nursing and assisted living facilities. Grace Financial Services, previously part of its parent company Grace HealthCare, came to us needing brand development and a new website design that would help them stand out as its own financial entity while also reflecting familiarity from its parent company.
We took a creative approach in our design to help the financial company really stand out in the marketplace. The Grace Financial Services logo was derived from its parent company’s original identity. The original logo featured an abstracted wing that was redeveloped to give the GFS brand a fresh, new, and modern appeal.
By injecting aspects of the parent company’s original branding, we created a recognizable brand and website design for Grace Financial Services that gave them a competitive advantage in the crowded financial market.