Awesome Work By The Spectruss Team - Chattanooga & Atlanta

Ketuckiana’s Trusted Foundation
and Waterproofing Experts

THE CHALLENGE

KCS needed a website that could not only drive conversions but also clearly communicate their value proposition. As a company aiming to become a regional leader in their industry, it was essential for KCS to build a digital presence that attracted potential customers, educated them on their offerings, and effectively sold their services.

SOLUTION

Our team designed and built a brand new website for KCS that was both visually appealing and highly functional, tailored to meet their business goals. We developed fresh content that effectively highlighted their full range of services, including basement waterproofing, foundation repair, wall support, crawl space repair, grading and drainage, and concrete repair. This content served as an educational tool, offering detailed information on how KCS works with clients, outlining the entire process from initial consultation to project completion.

To enhance the site’s discoverability, we employed strategic copywriting that boosted essential keywords for stronger SEO performance, ensuring KCS ranked higher in search engine results. This increased visibility allowed them to capture more organic traffic. We also created targeted landing pages for specific regions, allowing KCS to focus on key geographic areas and bring in qualified leads, which significantly improved conversion rates.

Additionally, we emphasized KCS’s identity as a locally-owned company with deep knowledge of the region and an understanding of the unique needs of its residents. This localized messaging helped establish trust and rapport with potential customers.

Since the launch of the new website, KCS has experienced increased visibility and a higher return in search results, driving more conversions. To maintain momentum, we continually add fresh content to their site through blog articles and regular updates, ensuring KCS remains relevant and engaging to their audience.