refine
aesthetic
studio
refine
aesthetic studio
Young woman at the beach in soft lighting, wearing a beaded bracelet, showcasing Refine Aesthetic Studio’s aesthetic beauty.Close-up of a young woman's face with soft skin at Refine Aesthetic Studio, showcasing natural lighting and an intimate pose.
Brand logo for ReFINE Aesthetic Studio featuring geometric lines in a modern monochrome design, representing a medical spa.

Beauty
Begins Here

The challenge

Medical spas are one of the fastest-growing industries in America today. So how do you successfully position a new medical spa brand in a fast-paced, dynamic marketplace? In 2019, The Plastic Surgery Group hired Spectruss to help them do just that- successfully launch their new medical spa center, Refine Aesthetic Studio.

Stylized character design for Brewski beer branding, featuring unique clothing and abstract shapes in summer colors.Tall staff-like object with black and white design, reflecting modern elements for Refine Aesthetic Studio branding.

Solution

Our team began the project with market research to identify Refine Aesthetic Studio’s competitors and target audience. From our research, we positioned their brand through cohesive website design and social media campaigns to boost brand awareness and engagement.

We coined the tagline ‘Beauty Begins Here’ to reflect Refine Aesthetic Studio’s mission to help clients feel like the most beautiful version of themselves. This brand messaging was kept consistent throughout all channels to strengthen the new spa’s brand identity.
To set the studio apart, we designed a beautiful, fully-responsive website with e-commerce capabilities to offer online ordering for Refine Aesthetic Studio’s skincare lines. This convenient online shopping experience gave customers an easy way to purchase skincare products sold by the spa.

Upon opening, Refine Aesthetic Studio experienced significant traffic to the studio as well as their online store. And in just three months, the studio’s Instagram following increased by 152%.
 
Desktop monitor and mobile phone showing beauty service website and virtual consultations at Refine Aesthetic Studio.Screens displaying Refine Aesthetic Studio's website, featuring online consultations and promotional services.
Tablet displaying skincare cream, discounts, and consultation offers for Refine Aesthetic Studio's aesthetic treatments.Promotional image for Refine Aesthetic Studio showcasing skincare products and treatment discounts on a digital tablet.
Infographic of social media growth for Refine Aesthetic Studio, highlighting skincare products and client interactions.Collage of beauty and lifestyle images for Refine Aesthetic Studio, featuring social media growth metrics.
Woman in a salon at a VIP event, with champagne and smartphone, highlighting Refine Aesthetic Studio's launch by Spectruss.Smartphone showing a video call with women, champagne glasses at a private VIP event for Refine Aesthetic Studio.
Refine Aesthetic Studio logo on dark blue background with floral designs and "Beauty Begins Here" slogan on green banner.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

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