Hunter Museum of American Art ยท Professional Services
A museum for everyone. A website to match.
The problem
A museum that needed a site anyone could use.
The Hunter Museum of American Art is a top destination in Chattanooga, TN, with permanent and traveling exhibitions. They needed a new, modern website that people of all ages could use with ease.
What we found
Start with the content, not the design.
Ease of use started with the content, not the design. Collections, exhibitions, visitor information and programs all needed to be reorganized from the ground up so visitors could find what they came for.
What we built
Then we went and built it.
Reorganized content
Collections, current exhibitions, visitor information and programming, restructured from the ground up.
Filterable events
An interactive events page filtered by age group, program type and format, virtual or in person, that staff can update easily.
Tickets and donations
Built-in ticket sales, donations and event reservations.
Learn and support
The museum's history, its architecture, membership options and ways to support its mission.
The work
What it looked like.
The result
Tickets, events and giving, online
A visitor-centered site that serves people of all ages and is easy for the museum team to keep current.
More case studies
An annual event that had to feel new every year.
Worldwide film submissions, sponsors like Red Bull, Audi, The North Face and Patagonia, and bigger venues every year since 2015.
A convention that needed a theme and an identity.
Passageways drew submissions from around the world and was featured in several prominent design publications.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.