Well, here we are. The first episode of the Spectruss Speaeasy podcast is live.
I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point.
Marketing agencies all sound the same. Everyone is talking about SEO strategies, paid ad hacks, and conversion rates (which, yes, matter), but it’s exhausting. Spectruss Racing started because I needed something outside of business to sink my teeth into, and now, it’s become a core part of what makes Spectruss different.
If you want to hear the full unfiltered conversation (including near-death filming experiences and questionable tax write-offs), go listen to the episode here.
But if you’re more of a reader, let’s break it down.
How I Ended Up Racing Dirt Bikes in My 30s
I didn’t grow up riding dirt bikes. I raced bicycles, first mountain biking, then road cycling, and eventually, at a professional level. The goal was to make a living from it, but between some brutal crashes and the 2008 market crash, that plan fell apart.
Fast forward to 2019, I was running Spectruss and needed something outside of work to obsess over. I bought my first dirt bike, entered a race, and that was it. Fifty-plus races later, I’m still here.
How Racing Became a Marketing Strategy
1. Branding That Gets Attention
If you’ve ever watched NASCAR, you’ve seen logos slapped on every car, driver suit, and helmet. That’s not an accident, it’s marketing. Branding is about being remembered.
And let’s be honest: marketing agencies are boring. Everyone posts the same “how to grow on social media” tips. Nobody cares.
Spectruss Racing is something different. When people see our brand on a dirt bike, a jersey, or a race video, it sticks. They associate Spectruss with something exciting, not just another agency talking about ad budgets.
Don’t believe me? Harvard Business Review backs this up. Brands that connect emotionally with people stand out. That’s exactly what we’re doing.
2. Racing Sets Us Apart from Every Other Agency
When I started Spectruss over a decade ago, there were only a few digital marketing agencies. Now, there’s one on every street corner, and a hundred more run out of basements.
So, we had two choices:
🔹 Compete by shouting louder than everyone else.
🔹 Do something so different that people remember us.
We went with option two.
Think about Red Bull, they aren’t just an energy drink company. They’ve built an empire around extreme sports, content, and culture. That’s the model we’re following. Marketing is storytelling, and Spectruss Racing is part of our story.
The Absolute Chaos of Filming Racing Content
I love racing. Zach Etengoff, our videographer, does too,except when I’m flying past him at 45 mph, 12 inches away from his head.
Filming extreme sports is brutal, and Zach will be the first to tell you:
🎥 Dirt bikes move FAST. Timing shots is a nightmare.
🎥 Everything looks flatter on camera. Hills that feel impossible in real life look tiny in footage.
🎥 You get one shot. Unlike filming in a studio, if we miss a moment, it’s gone.
Zach swears it’s worth it. I say he has trauma from almost dying on set. Either way, we’ve got some insane race footage coming soon.
What’s Next for Spectruss Speakeasy?
This podcast isn’t just about racing. We’re bringing on business owners, creators, and storytellers to talk about marketing, branding, and doing things differently.
If you run a business, create content, or just love crazy stories, this is for you.
If you want your marketing to actually stand out, let’s talk.
Now, I’m off to crash a dirt bike. Catch you next episode.
