AIA Tennessee ยท Professional Services
One convention. A global competition.
The problem
A convention that needed a theme and an identity.
In 2016 the AIA Tennessee Convention came to Chattanooga. It needed a theme, a visual identity and a campaign, and a new project to revive the city's neglected alleyways needed a brand of its own.
What we found
One word: Impact.
The story was how design shapes cities and connects communities. With a background in architecture, our team worked with event leaders to put it in one word: Impact.
What we built
Then we went and built it.
The Impact identity
A poster of translucent fabric layered over the word Impact, carried across print, web and digital.
Living posters
Cinemagraphs, part photo and part video, to promote the convention.
Event support
Email campaigns, help with scheduling and the event program.
Passageways
The name, brand and website for Passageways: Activating the Urban Alley Through Architecture.
The work
What it looked like.
The result
Local alleys, global stage
Passageways drew submissions from around the world and was featured in several prominent design publications.
More case studies
An annual event that had to feel new every year.
Worldwide film submissions, sponsors like Red Bull, Audi, The North Face and Patagonia, and bigger venues every year since 2015.
A museum that needed a site anyone could use.
A visitor-centered site that serves people of all ages and is easy for the museum team to keep current.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.