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Social media is a vital tool for small to mid-sized businesses in Chattanooga. But with platforms like TikTok and Instagram growing fast, the challenge is knowing where to focus your time. In this article, we’ll break down whether you should be focusing on TikTok, Instagram, or both, and what type of content works best on … Read more

Generating leads is essential for any business to grow. For small and mid-sized businesses in Chattanooga, TN, SEO (Search Engine Optimization) is one of the most effective ways to drive leads. This blog will cover what SEO lead generation is, why it’s important, and how Spectruss helps businesses achieve success through SEO. What is SEO … Read more

You’ve Probably Heard About Basement and Crawlspace Solutions Basement and Crawlspace Solutions came to us with a big problem: they were hard to find online and needed to connect with customers. They wanted to up their digital game but needed to figure out where to start. Before Spectruss When we teamed up, they had low … Read more

Local SEO is crucial for businesses in Chattanooga that want to increase their online visibility and attract more local customers. However, many small to midsize businesses unknowingly make mistakes that hinder their success. In this article, we’ll explore the top 10 Local SEO mistakes and how to avoid them. 1. Ignoring Google My Business (GMB) … Read more

I’ve always had a love for two wheels. It started when I was 13, racing mountain bikes. That passion has stayed with me, guiding not just my time on the track but also my journey in business. Racing taught me valuable lessons that have shaped how I run Spectruss today. Back to the day… My … Read more

Running a small to mid-size business takes time and effort. Growth can stagnate, customer engagement can drop, and inefficiencies can emerge. Knowing when to pause, reflect, and redirect your strategy while keeping your ultimate goal in sight. Sometimes, taking a step back is essential when growth stalls or customer engagement drops. It provides a fresh … Read more

Spectruss isn’t your typical marketing agency. We are a homegrown Chattanooga business with over 12 years of experience in helping local businesses succeed. We take pride in our hometown and understand the specific challenges you face. We don’t just speak marketing jargon – we speak Chattanooga marketing, tailored to your unique needs. A Fresh Look, … Read more

As a business owner, the many marketing tools available can be overwhelming. However, using the right free tools can help your business grow. These tools improve your marketing without costing money. You can choose from email marketing platforms to social media management tools, depending on your needs and goals. In this article, we will explore … Read more