Spectruss Blog
Your source for strategic insights
2.26.26
Ben Brown on Succession, Identity & Long-Term Private Equity
What happens when a founder sells the company that defines them? In this episode recap, Ben Brown shares real insights on succession, identity, and long-term…
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2.20.26
You Suck at Social Media. That’s Why You Need a Social Media Manager
Most $5M–$50M service businesses don’t have a social media problem, they have a leadership problem. Posting randomly, chasing trends, and outsourcing execution without strategy won’t…
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1.22.26
Why a Fractional CMO?
Running a $5M-$50M service business means you need real marketing leadership, not just scattered tactics. A Fractional CMO provides expert strategic direction and hands-on execution…
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1.22.26
What It Takes to Win: Interviewing Isaac Caldiero, American Ninja Warrior Champion
Isaac Caldiero made history as the first, and only, American Ninja Warrior champion to win the $1 million grand prize in Season 7. But the…
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1.14.26
Fractional CMO service: A new way to work with Spectruss
Tired of piecing together marketing with random vendors and no real direction? Introducing Spectruss Fractional CMO services: senior-level strategy that actually gets executed by our…
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12.12.25
How to Design Your Business for Financial Freedom With Paul Batista
When we started Spectruss, I wanted us to be more than just a marketing company. We wanted to be a partner who asks the hard…
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12.5.25
How to Dominate Local Search Results in Chattanooga
We've built a simple, real-world framework to help our partners stop relying on luck and start owning the local search results. It all comes down…
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12.2.25
Why Your Business Needs Answer Engine Optimization Right Now
SEO is fading. With 38% of people adopting AI tools, your business must be found there. We break down the real difference: SEO gets you…
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11.20.25
Inside Our Speakeasy Episode With Janis Snaid of Aesthetic Management Partners
In this Speakeasy episode, Sam Silvey sits down with Janis Snaid of Aesthetic Management Partners to unpack the systems, KPIs, and clinical strategies driving modern…
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11.19.25
How to Use Google My Business to Get More Customers
If you want more Chattanooga customers without spending a fortune on ads, your Google My Business profile is the fastest place to start. Here’s how…
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11.10.25
Networking as a Great Marketing Tool
You're putting in the work: buying coffee, trading business cards, and building trust. But if those efforts aren't helping your website rank higher or bringing…
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11.6.25
Building a Business Around Healing with Erin Rayburn
In this episode of Spectruss Speakeasy, we sit down with Erin Rayburn, founder of Evergreen Therapy, to explore how horses and EMDR are helping people…
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10.21.25
We Created a Product Designed for Landscaping Companies
Spectruss 360 is a complete marketing system built for Landscaping Companies ready to grow. From lead generation to automation, it helps you attract clients, track…
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10.14.25
Hormones, Weight, and Women’s Health With Dr. Patricia McLelland
There’s no shortage of opinions out there on hormones and weight-loss meds, and most of them are loud. So, for this episode of the Spectruss…
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10.10.25
Here’s Why a Top-Tier Custom Website is Non-Negotiable
Today’s customers demand a seamless online experience: a staggering 81% of buyers research companies online before making a decision. This makes a professional website the…
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9.23.25
Clay Watson’s Journey Through Business and Life
In this episode of Spectruss Speakeasy, Clay Watson opens up about growing Mountain View Auto Group, surviving a helicopter crash, and the leadership values that…
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9.23.25
2026 Is Getting Close: What Are You Doing for Your Last Marketing Push?
The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move?…
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9.12.25
We Have a New Website! A Real Partner for Local Businesses
Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused…
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