Spectruss Blog
Your source for strategic insights
6.18.25
Motorcycles, Family Legacy, and the Real Story Behind Chick-fil-A With Seth Cathy
What happens when a small diner idea survives a plane crash, passes through three generations, and still sticks to the same principles it started with?…
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6.5.25
How to Get More Leads: for Small Business Owners Who Want a Marketing Partner
Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does….
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4.30.25
AI in Marketing: The Stats & Why It’s Changing the Game
Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure:…
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4.24.25
Spectruss Speakeasy with John Wiygul: From Climbing Walls to Building Business Grit
When a business and a lifestyle merge, it creates something unforgettable. That’s exactly what happened when John Wiygul, founder and CEO of High Point Climbing…
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4.1.25
Dermatology Meets Digital: Skincare and Strategy with Dr. Emily Brewer
Running a business is hard. Running a dermatology clinic in the age of TikTok trends and “I saw this on Instagram” diagnosis? Next level. That’s…
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3.21.25
Legacy, Branding & Making It Happen | Carter Fowler Ep. 5
Keeping It Real: How a 140-Year-Old Business Stays Relevant Every business has a story, but not many last for 140 years. That’s exactly what Fowler…
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3.10.25
Art, Business & Authenticity | Genesis the Grey Kid Ep. 4
What happens when creativity meets business, art blends with entrepreneurship, and staying true to yourself is the foundation for success? You get Genesis the Grey…
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3.10.25
Lucky Number 13: The Beginning of Spectruss
What does it take to build a business from scratch? Hard work, long nights, a little luck, and maybe even cutting down a few hundred…
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2.7.25
Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy
Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out….
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2.4.25
Case Study: How Spectruss is Helping Full Throttle Distillery’s Online Presence
A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee…
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1.2.25
How to Create Content that Speaks Directly to Chattanooga’s Small Business Owners
Creating content that resonates with Chattanooga’s small business owners is crucial for building strong connections and meaningful engagement. These businesses are the foundation of Chattanooga’s…
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12.23.24
5 Realistic Business Goals You Can Actually Achieve in 2025 (Without Feeling Overwhelmed)
Setting goals for the upcoming year is common, but many businesses overcommit to ambitious plans and end up feeling burned out by March. What if…
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12.23.24
From Wins to Next Steps: Prep Your Chattanooga Business for 2025
The end of the year is the perfect time to reflect, reset, and get ready for growth. For small to mid-sized businesses in Chattanooga, TN,…
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12.3.24
Spectruss Has Been Selected as The Best Advertising Agency in Chattanooga for 2024
Spectruss is proud to announce that we have been recognized as The Best Advertising Agency in Chattanooga, Tennessee for 2024 by Quality Business Awards. With…
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11.22.24
What’s Really Hurting Your Business is You Forgetting About Your Website
Your website isn’t just an online placeholder—it’s the foundation of your business. It’s where customers decide if they trust you, like your brand, or want…
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10.31.24
What Does Your Brand Say About You? How to Keep Your Authenticity as You Scale
For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to your…
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10.30.24
Speak Chattanooga’s Language: Connect with Locals
For small businesses in Chattanooga, TN, connect with locals is the key to building a loyal customer base and growing sustainably. Connecting with your community…
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9.30.24
TikTok or Instagram: Where Should Your Business Be Posting in 2024?
Social media is a vital tool for small to mid-sized businesses in Chattanooga. But with platforms like TikTok and Instagram growing fast, the challenge is…
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