Spectruss Blog
Your source for strategic insights
9.12.25
We Have a New Website! A Real Partner for Local Businesses
Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused…
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8.14.25
Inside Fenix24 with John Anthony Smith
In this episode of Spectruss Speakeasy, John Anthony Smith shares his journey from outdoor adventurer to innovation leader at Fenix24, offering insights on cybersecurity, resilience,…
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8.14.25
Matt McLelland’s Approach to Leadership and Local Impact
In this episode of Spectruss Speakeasy, Matt McLelland shares how curiosity has shaped his journey, from leading innovation at Covenant Transport to exploring Chattanooga’s outdoor…
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8.13.25
Spectruss Racing at the Red Bull Tennessee Knockout this last weekend!
This isn’t your typical marketing blog post. Our founder, Sam Silvey, shares a personal entry about his recent time at the Red Bull Tennessee Knockout,…
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6.13.25
A Conversation with Seth Cathy of the Chick-fil-A Family
In this episode of Spectruss Speakeasy, Seth Cathy shares what it was like growing up in the Chick-fil-A family and how his love for dirt…
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6.5.25
How to Get More Leads: for Small Business Owners Who Want a Marketing Partner
Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does….
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5.27.25
Building Legacy and Growth: Cole Webster on The Barn Nursery’s Evolution
In this episode of Spectruss Speakeasy, Sam Silvey sits down with Cole Webster of The Barn Nursery to talk about growing a third-generation business, navigating…
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4.30.25
AI in Marketing: The Stats & Why It’s Changing the Game
Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure:…
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4.18.25
Full Circle: Trail Runs, T-Shirts, and Good Times with John Wiygul
In this episode of Spectruss Speakeasy, Sam Silvey sits down with John Wiygul, an OG creative and endurance junkie, to talk about trail racing mishaps,…
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4.15.25
Building Better Founders, Smarter Capital: A Candid Conversation with Jonathan Bragdon
In this episode of Spectruss Speakeasy, Jonathan Bragdon shares raw insights on startup funding, founder resilience, and smarter paths to growth. From surviving the 2008…
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4.15.25
Dermatology Meets Digital: Skincare and Strategy with Dr. Emily Brewer
Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily Brewer,…
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3.26.25
Carter Fowler on 140 Years of Fowler Brothers and Family Business Grit
In this episode of Spectruss Speakeasy, Carter Fowler opens up about taking the reins at Fowler Brothers Co., navigating legacy, personal growth, and what it…
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3.26.25
Art, Business & Authenticity with Genesis the Grey Kid
In this episode of Spectruss Speakeasy, Genesys the Grey Kid opens up about his path from music and poetry to creative direction and branding, sharing…
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3.26.25
Lucky Number 13: The Shift That Changed Everything | Justin Aragon
In Episode 3 of Spectruss Speakeasy, Creative Director Justin Aragon shares how his background in architecture shaped 11+ years of bold branding, local design, and…
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3.26.25
New Spectruss Speakeasy Live! How Spectruss Started
In the second episode of Spectruss Speakeasy, Sam sat down with Zach Etengoff to share the raw, unfiltered story of how Spectruss came to…
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3.26.25
Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy
Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn…
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2.4.25
Case Study: How Spectruss is Helping Full Throttle Distillery’s Online Presence
A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee…
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1.2.25
How to Create Content that Speaks Directly to Chattanooga’s Small Business Owners
Creating content that speaks directly to Chattanooga’s small business owners is the key to building trust and engagement. From understanding your audience and optimizing with…
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