ChatGPT Ads Are Here — Here’s What They Actually Are and How They Work A business owner searches for a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT gives them a recommendation. The plumber it names is running a ChatGPT ad. That business owner … Read more
If your website isn’t showing up in AI search results by AI tools like ChatGPT, Google AI Overviews, or Perplexity when people search for the services you offer, it’s probably because your content wasn’t built for the way these systems work. AI search tools don’t read websites the same way Google’s traditional algorithm does. They … Read more
GEO, or Generative Engine Optimization, is the practice of structuring your website content so AI-powered search tools can find it, understand it, and cite it in their answers. If your business relies on being found online, GEO matters because the way people search is changing fast. Tools like ChatGPT, Google AI Overviews, and Perplexity are … Read more
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