marketing

Marketing · Oct 22, 2026

Fractional CMO vs. Full-Time CMO: Which Is Right for a Growing Company?

Fractional CMO vs full-time CMO is a question many growing companies face when no one truly owns their marketing. For many growing companies, a…

GEO · Jul 1, 2026

ChatGPT Ads Are Here: What They Actually Are and How They Work

A homeowner needs a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT answers…

Speakeasy Episodes · Jun 25, 2026

Matt Brock on Blending Business and Law

Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation.…

Speakeasy Episodes · Jun 17, 2026

Jay Shaffer on Community Leadership and Networking

From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by…

Speakeasy Episodes · Apr 15, 2025

Dermatology Meets Digital: Skincare and Strategy with Dr. Emily Brewer

Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily…

Speakeasy Episodes · Mar 26, 2025

Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy

Well, here we are. The first episode of the Spectruss Speakeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn…

Business · Aug 15, 2022

How to win business in a recession

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both…

Business · Nov 6, 2020

Brand-Driven Storytelling

Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to…

Business · Sep 25, 2020

Building a Strong Cohesive Brand

Successful businesses must not only build a strong brand, but they must also take a cohesive approach to their branding.

Business · Aug 28, 2020

Podcast with CEO of Chattanooga Whiskey, Tim Piersant

In this podcast special, Sam Silvey chats with CEO of Chattanooga Whiskey, Tim Piersant, about all things regarding brand authenticity and strategy, overcoming obstacles,…