Conversant
Group
Conversant Group
Red metal building with sharp rooftop angles and corrugated walls, featuring logo for IT consulting branding.Bright orange building with sharp angles, symbolizing IT infrastructure innovation by Conversant Group against a blue sky.
Abstract geometric shapes in black and white, symbolizing innovation for Conversant Group's branding by Spectruss.

CONNECTING THE DOTS.

The challenge

Conversant Group is an IT infrastructure and security consulting company based in Chattanooga, TN providing technical, organizational, procedural, and process consulting internationally since the company was formed in 2009. The challenge was to refresh the identity of the company and represent the breadth of work they do with a new look that speaks innovation in IT infrastructure and security.

Stylized sword design with geometric patterns in black and white, representing Agua Plus's innovative branding approach.

SOLUTION

Our team began working with Conversant Group to develop a brand new logo for their business to energize their brand. We started the process by getting to know every aspect of what they do and the passion that they have for the work that they provide. We developed multiple concepts for their new logo and landed with one that consummately represents all the moving parts that go into what IT infrastructure is all about marked as Conversant Group.

As we worked on their branding process, we also collaborated with the architects of their new office space with signage and application of the brand and colors through their physical space.

We also worked with Conversant Group to develop multiple swag items and set up for trade shows as it is an integral part of their visibility.

From tangible to digital, our team moved to phase two to re-design and develop Conversant Group’s website. We applied all the principles that were learned from designing their identity and their physical space to a home on the web. Their website was designed to portray all of the work and services that they provide in a dynamic and exciting way to display what IT infrastructure and security are for the B2B world.

Logo design for Conversant Group, featuring a modern 'C' with circuit elements, highlighting IT infrastructure branding.Logo design for Conversant Group, featuring a modern 'C' with circuit elements, highlighting IT infrastructure branding.
Stylized logo of Conversant Group featuring vibrant colors and brand name for IT infrastructure consulting.Stylized logo of Conversant Group featuring vibrant colors and brand name for IT infrastructure consulting.
Office computer monitor displaying Conversant Group's website and branding for IT infrastructure solutions.Office computer monitor displaying Conversant Group's website and branding for IT infrastructure solutions.
Logo and branding materials for Conversant Group, showcasing modern design and professional identity for IT consulting.Logo and branding materials for Conversant Group, showcasing modern design and professional identity for IT consulting.
Tablet displaying digital interface in a modern workspace for Conversant Group branding case study.Tablet displaying digital interface in a modern workspace for Conversant Group branding case study.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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